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Apple commits $4.2 bn for original content

MUMBAI: Apple can’t get enough of taking more bites. The Cupertino-based company is reportedly spending a whopping $4.2 billion a year on coming up with original content by 2022.

iWorld Video On Demand
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Myntra endorses hassle-free returns in latest campaign

MUMBAI: Fashion e-commerce site Myntra is wooing new customers, people who have never shopped online, from non-metro cities and smaller towns. The marketing campaign will focus on pain points such as seamless returns and instant refunds, which inhibit them from taking the online leap. The TVCs have...

MAM Marketing MAM
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Channel V: A walk down memory lane

MUMBAI: As the curtains draw to bring an end to Channel V, not getting nostalgic is not easy. After years of struggling to find its way out of the rut-in search of viewers and trying to please the bean counters-the time to hang up the boots hasn’t come a moment too soon.

Television TV Channels Music and Youth
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People's mindset determines workplace safety: Havas' Anita Nayyar

MUMBAI: Getting a job is no easy task but the place you spend nearly 9-12 hours of your day can turn into a nightmare for some women. Men touching colleagues inappropriately or passing lewd comments tend to become things that form a part of the office culture.

MAM Media and Advertising People
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PBL S3 to launch with Saina vs Sindhu match

MUMBAI: The Vodafone Premier Badminton League (PBL) season 3 is just around the corner featuring top Indian and international badminton talent in the world, including eight Olympic Medal Winners.

Television TV Channels Sports

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