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100 mn hrs of YouTube viewed on TV: Google CEO Sundar Pichai

In the era where consumption is increasing on mobile devices, YouTube is all set to create a new record. In the third quarter earnings call, Google’s parent company Alphabet announced that Youtube’s viewership within living rooms on TV sets is up to 100 million hours per day, with a 70 per cent...

iWorld Video On Demand
We are shifting focus to outwear category: Saket Todi, Lux Industries

MUMBAI: Would you have ever given a second thought to ads that promote the hidden qualities of innerwear had it not been for celebrities like Akshay Kumar and Salman Khan pompously wearing them? With innumerable local players vying for a slice of the piece, innerwear is a tough nut to crack. But...

MAM Marketing Brands
Smart city initiatives in APAC to improve quality of life: DAN & MIT

MUMBAI: Dentsu Aegis Network has launched a new white paper examining the progress of Asia Pacific’s smart cities, including local deep-dives into eight key markets in the region. In its third year, this series on Asia Pacific’s digital disruption aims to deliver thought leadership to arm Dentsu...

MAM Media and Advertising AD Agencies
ZEEL's Amit Goenka: Target 3 billion audiences in the next 5 years

MUMBAI: To conquer half the world - that is the aim of the 25-year old Zee Network. Barely weeks into the channel refresh of Zee Entertainment Enterprises (ZEEL) channels, the conglomerate has a new brand philosophy - ‘Extraordinary Together’.

Television TV Channels GECs
Mankind Pharma signs Amitabh Bachchan as first brand ambassador

MUMBAI: Mankind Pharma has signed its first ever brand ambassador in Amitabh Bachchan as Through this partnership, Mankind Pharma will emphasise the importance of good health and affordable treatment for all.

MAM Media and Advertising Ad Campaigns

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