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When brands think like publishers: CMS Asia 2016

As more brands are waking up to the perks of content marketing, they increasingly realise the need to think like a content platform or publisher. But, are they doing it right? -- was the question raised in the panel discussion at CMS Asia 2016. The panellists were -- Autocar’s Hormazd Sorabjee, Mxm...

MAM Marketing MAM
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Budweiser brings 'What's Brewing' to India

Budweiser's latest campaign ‘Always Brewing' derives its genesis from the brand’s core principles of freedom, authenticity and ambition, and engages with today’s generation- who, like the brand, are infused with the drive of constant progress and perfection.

MAM Marketing Brands
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ISRO's PSLV-C35 launches seven other satellites successfully

Around two hours after lift-off and after placing India’s weather satellite ScatSat1 in a polar sun synchronous orbit at 720 km, the Indian Space Research Organisation’s (ISRO’s) PSLV C35 rocket fired once again. Following that maneuver, it placed another seven satellites in orbit at an altitude...

Satellites Satellite Operators
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Amazon Prime, Dharma enter licensing deal

Amazon and Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions.

iWorld Video On Demand

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Nestlé supports 'Nanhi Kali'; changes packaging

Nestlé India has changed the packaging of its iconic brands, Maggi, Nescafe and Kitkat to support girl child education in association with Nanhi Kali, an NGOs imparting education to underprivileged girl children across India.

MAM Marketing Brands
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Irdeto promotes Jonsson as senior vice president of global sales

Irdeto today announced that Bengt Jonsson has been promoted to senior vice president of global sales. Irdeto is a world leader in digital platform security.

iWorld eNews
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Aircel-Maxis case: 2G court seeks to speed trial against Marans

Is the hand of the law closing in on Sun TV promoter Kalanithi Maran and his brother, the former telecom minister, Dayanidhi Maran?

iWorld Telecom
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ISRO’s PSLV-C35 takes off successfully, Scatsat1 launched

MUMBAI: It’s another feather in ISRO’s cap. The Indian space outfit seems to be going from success to success. Earlier this morning at 9:12 am, its latest mission the PSLV-C35 lifted off immaculately from the Satish Dhawan Space Centre in Sriharikota. Around 17 minutes later, its fourth stage...

Satellites Satellite Launches
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Prasar Bharati responds to TRAI consultation paper; open to sharing DTT infrastructure

NEW DELHI: Pubcaster Prasar Bharati has sent its viewpoints to the Telecom Regulatory Authority of India (TRAI)'s consultation paper on the involvement of the private sector in digital terrestrial broadcasting (which has been its forte, so far).

Regulators TRAI

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