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Voot turns kids 'goody goody' with unique TVC

MUMBAI: Kids are the ready and excited end-consumers of Voot Kids but parents often scale down their enthusiasm by being gatekeepers. The journey of any marketer to promote a product like this and growing from zero to 50+ advertisers is not easy.

MAM Media and Advertising Ad Campaigns
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Eleventh IDOS to commence in Goa today

GOA: The 11th Indian Digital Operators Summit (IDOS 2016) is slated to be flagged off today evening - 30 September -- at south Goa’s prestigious Hotel Leela. India’s largest gathering of India’s broadcast, distribution, investment, technology players and the regulators is happening at a time when...

Specials Event Coverage IDOS
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GoQuest, Arre tie up for content syndication

GoQuest Media has tied up with Arré, a multi-format, multi-genre digital media brand co-founded by B Sai Kumar, Ajay Chacko and Sanjay Ray Chaudhuri to distribute and monetize Arré’s vibrant content offering with the digital players & re-broadcasters across the world.

Television TV Channels English Entertainment
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DD notifies tenders for FreeDish MPEG4 STBs

Tenders submitted for set top boxes suitable for MPEG4 upgradation of the country’s only free-to-air direct-to-home platform DD FreeDish will be opened on 25 October 2016.

DTH DTH Operator

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Vibrant Indian policy-making will ensure non-discrimination: Netflix APAC MD

NEW DELHI: Netflix is not only upbeat on the Indian market, but feels the vibrancy in policy-making process here will ensure non-discriminatory access to the Internet for all.

iWorld Video On Demand
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Another comic roast raises a storm

Comic Roasts can backfire. Ask the AIB guys. And now you can ask the cast of Comedy Nights Bachao. In an episode that is yet to be telecast, the cast of the Krushna Abhishek-Bharati Singh-led show on Colors resorted to some leg-pulling of an actress during a film promotion on it.

Television TV Shows Comedy
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Indian design should have its own identity: Michael Johnson at KDY 2016

After building a functional formula or template, creative minds often challenge themselves by breaking out of the same mould. Michael Johnson, who set up the London-based design consultancy Johnson Banks, is a follower of this school of thought, because ‘why not?’

MAM Marketing MAM
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Cap on TV ads, challenge to stay 'action against channels' hearing put off

The Delhi High Court today adjourned the hearing of the ad cap on television channels again, this time to 12 January 2017, with no resolution in sight to the imbroglio.

Regulators High Court
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Pernod Ricard AOR retains Maxus India

Pernod Ricard has retained Maxus India for media planning, buying and marketing responsibilities in India.

MAM Media and Advertising Account

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