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Television ad revenue in UK touches new high in 2014

The Advertising Association/Warc predicts TV ad revenue to grow by 5.5 per cent in 2015.

Television TV Channels Viewership
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Hatchback car models zoom ahead of SUVs & sedans on TV news: Esha Media Research

Among auto experts, Tutu Dhawan held 98 per cent of pie leaving Dilip Desai and Bertrand far behind, while Adil Jal Darukhanawala was marginally ahead of Hormard Sorabjee in the anchor segment.

MAM Marketing Brands
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New age of TV viewing: Do you trust your friends or followers?

New research compares the influences of social media and old-fashioned word-of-mouth on television audiences.

Television TV Channels Viewership
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India produced 36% of global chatter for World Cup week 1: Repucom study

According to the report, in the first week of the tournament held in 2011, the top 10 most active nations talking about the Cricket World Cup had produced just under 9,000 online interactions.

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