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Star India's 'Mauka' mania inspires creative videos

As India gears for the semi-finals against the Kangaroos, Indiantelevision.com scans through the non Star India ‘Mauka’ videos that have been made during the course of the tournament.

MAM Media and Advertising Ad Campaigns
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Star Sports-Sony spar over World Cup, IPL performances

At stake is close to Rs 4,500 crore that is likely to be spent by advertisers on sports television this year. Of this ginormous pie, approximately Rs 2000-2,200 crore is estimated to be spent on the World Cup and IPL.

Television TV Channels Sports
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Marketing, promotion the &TV way

And in 2015 a new benchmark has been set on how to launch a new channel in the hyper competitive and challenging Indian TV ecosystem. We are referring to the effort that is being put behind the unveiling of Zee Network's &TV on 2 March.

Television TV Channels GECs

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