The channel will now be available on Dish and DishWorld IPTV in the US.
The new ad has created an uproar in the social media circuit as many give their take on it.
Opening night of the League saw over 22 million TV viewers on Star Sports and Star Gold.
The e-commerce site has roped in Enormous Brands as its creative agency, partnered with Exposure for its media duties and Value 360 Communications will handle its PR.
Though the company reported a more than 10-fold PAT in Q1-2015 at Rs 7.66 crore as compared to the Rs 0.74 crore in Q4-2014, PVR’s Q1-2015 PAT was 43.7 per cent lower than the Rs 13.6 crore in Q1-2014.