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Broadcasters have also changed the look and feel of the channel to suit the festive mood.
This festive season, let’s take a look at what the e-commerce sector is promising its customers.
In a fragmented space, channels can expect an average of 10-12 per cent hike in ad revenues, this festive season.
Big ideas seen on television in the recent and not so recent past have been the positioning of ICICI Bank in Kaun Banega Crorepati (KBC). There were cheques to be signed by one bank or the other and ICICI, perhaps, found the right opportunity at the right time. End result: you have a never before...
