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Regional channels line up special Diwali shows

Broadcasters have also changed the look and feel of the channel to suit the festive mood.

Television TV Channels Regional
E-commerce, the Santa Claus this Diwali

This festive season, let’s take a look at what the e-commerce sector is promising its customers.

iWorld e-commerce
The great Indian Diwali on English GECs and movie channels

In a fragmented space, channels can expect an average of 10-12 per cent hike in ad revenues, this festive season.

Television TV Channels English Entertainment
9 baj gaye kya? - ICICI Bank gets Big B to endorse it all through the hour-long KBC

Big ideas seen on television in the recent and not so recent past have been the positioning of ICICI Bank in Kaun Banega Crorepati (KBC). There were cheques to be signed by one bank or the other and ICICI, perhaps, found the right opportunity at the right time. End result: you have a never before...

MAM Marketing MAM

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