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Even as the current guidelines are silent on FDI in TV ratings agencies, the 2008 TRAI consultation paper had mentioned that there should be no limits even though stakeholders felt it should be 20 per cent.
With the ongoing season of reality shows ending and viewers’ choice highly unpredictable, the past couple of months have seen Hindi General Entertainment Channels (GECs) and production houses scrambling to introduce newer, more creative fiction shows with never-seen-before content.
When the cabinet committee on economic affairs announced that it had approved the Telecom Regulatory of India (TRAI) recommendations on TV ratings guidelines in the first week of 2014 the first question that struck everyone was - what will TAM do now?
If we were to reflect on the landmark moments of 2013, we could proudly say that it has been an impactful year with many highs.
The year Indian news television channels got a sneak peek at what Pi Patel must have experienced while battling the raging storm in mid-seas in Ang Lee's Life award winning Life Of Pi. Like Pi, news channels were tossed around, heaved up and down, had spear sharp rain and high waves buffeting them...
