Latest Reads welcomes 2014 with McDonalds

MUMBAI: With everyone gearing up for the New Year, brands are leaving no stone unturned to catch customer’s attention. From innovative campaigns to special deals, brands are using various methods to be on everyone’s mind.

MAM Marketing Brands
O&M makes Big B a crusader

MUMBAI: In a country where every year farmers commit suicide because of draughts, it is very important to educate and sensitise people about draught. With an objective to propagate water conservation, Dhanuka Agritech has launched a new television commercial featuring Amitabh Bachchan.

MAM Media and Advertising Ad Campaigns
Zee TV and Sony witness a dip in Week 51

MUMBAI: We are almost nearing the year end and interestingly there hasn’t been much change in the TAM TV ratings through the year. However, the Week 51 has been a good week overall for the general entertainment channels (GECs) as almost all the channels have witnessed a growth in its viewership.

Television TV Channels GECs
Tamil Nadu & DAS: Arasu issues notice against MediaPro

BENGALURU:  Even as the Madras High Court has warned the Telecom Regulatory Authority of India (TRAI) not to take any coercive actions against Tamil Nadu Arasu Cable TV Corporation (TACTV), the latter has taken steps to protect its interests in the state.  The government owned MSO issued a public...

Cable TV Local Cable Operators

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Tata Sky’s ‘Everywhere TV’ to launch on Android

MUMBAI: This New Year will bring a huge smile on the faces of Tata Sky subscribers and especially if they have an Android smartphone. It was in November that Tata Sky launched its innovative ‘Everywhere TV’ concept on iOS that allowed Apple phone users to watch their favourite channels live on...

DTH DTH Services
Bigg Boss rides high on negative publicity

MUMBAI: Not that Bigg Boss, or for that matter even the original format Big Brother, has ever been in news for good things, but the seventh season of the celebrity reality show seems to be riding high on negative publicity.

Television TV Channels GECs
Game of Thrones is the most pirated show of 2013

With 2013 nearing its end TorrentFreak (TF) has released the list for their Top 10 Most Pirated Shows and Game of Thrones takes the crown again this year followed by Breaking Bad and The Walking Dead. Game of Thrones holds the honour of becoming the most downloaded TV-show for the third year in a...

Movies Hollywood
Samsung is the most popular brand on social media in 2013

NEW DELHI: Samsung was the most popular social-media brand worldwide in 2013, according to Starcount, which compiled data across Facebook, YouTube and other sites to come up with its top 10 list. Although Samsung was not the most popular brand on any particular social network, it earned 16 million...

MAM Marketing Brands
Carat Fresh wins’s PR mandate

MUMBAI: Carat Fresh PR, from the Aegis Media Group, has won the PR mandate for Carat Fresh PR is the PR arm of Carat Fresh Integrated. Commenting on the development Carat Fresh Integrated vice president Sidharth Ghosh, “We are truly excited to be associated with which...

MAM Marketing Brands

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