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Nokia remains the most trusted for third consecutive year

MUMBAI: Nokia, Samsung and Sony have emerged as India‘s three most trusted brands, according to The Brand Trust Report, India Study 2013.

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US marketers to spend more on social media ads: Nielsen

MUMBAI: Marketers in US are likely to ramp up their ad spends on social media as consumers increasingly spend more time online compared to traditional media, according to a recent survey commissioned by Vizu, a Nielsen company.

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Natpe looks to expand digital presence with advisory board

MUMBAI: The National Association of Television Program Executives (Natpe) in the US is establishing a digital advisory board to be led by Ross Levinsohn who is Guggenheim Digital Media CEO.

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BBC World News named top English language international news channel in India

Mumbai: Initial data released by TAM following?s India?s recent digitalisation shows that BBC World News has reinforced its leadership position as India?s top English language international news channel.

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Funai Electric acquires Philips lifestyle ent biz

MUMBAI: Royal Philips Electronics has sold its Lifestyle Entertainment business which includes audio, video, multimedia and accessories to Japanese consumer electronics company Funai Electric.

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IDW to publish comic books on 'X Files'

MUMBAI: Twentieth Century Fox Consumer Products has partnered IDW Publishing to publish a series of works based on the TV series, ‘The X-Files.

TSA ropes in Owen Leeds as chief revenue officer

MUMBAI: Sports marketing company Total Sports Asia (TSA) has Owen Leed as global chief revenue officer.

Mark Cuban remains optimistic on the future of television

MUMBAI: Despite the rise of digital entertainment AXS TV president Mark Cuban remains optimistic on the future of the television business.

Pepsi takes 'Oh yes Abhi!' positioning to engage youth

MUMBAI: After a highly successful ‘Change the Game‘ positioning, cola major PepsiCo India has taken a new brand positioning ‘Oh yes Abhi‘ that seeks to bring alive the hunger for impatience seen in the youth today.

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