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Nokia remains the most trusted for third consecutive year

MUMBAI: Nokia, Samsung and Sony have emerged as India‘s three most trusted brands, according to The Brand Trust Report, India Study 2013.

MAM Marketing MAM
US marketers to spend more on social media ads: Nielsen

MUMBAI: Marketers in US are likely to ramp up their ad spends on social media as consumers increasingly spend more time online compared to traditional media, according to a recent survey commissioned by Vizu, a Nielsen company.

Technology Software Applications
Natpe looks to expand digital presence with advisory board

MUMBAI: The National Association of Television Program Executives (Natpe) in the US is establishing a digital advisory board to be led by Ross Levinsohn who is Guggenheim Digital Media CEO.

Technology Software Applications
BBC World News named top English language international news channel in India

Mumbai: Initial data released by TAM following?s India?s recent digitalisation shows that BBC World News has reinforced its leadership position as India?s top English language international news channel.

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Funai Electric acquires Philips lifestyle ent biz

MUMBAI: Royal Philips Electronics has sold its Lifestyle Entertainment business which includes audio, video, multimedia and accessories to Japanese consumer electronics company Funai Electric.

Technology Software Applications
IDW to publish comic books on 'X Files'

MUMBAI: Twentieth Century Fox Consumer Products has partnered IDW Publishing to publish a series of works based on the TV series, ‘The X-Files.

TSA ropes in Owen Leeds as chief revenue officer

MUMBAI: Sports marketing company Total Sports Asia (TSA) has Owen Leed as global chief revenue officer.

Mark Cuban remains optimistic on the future of television

MUMBAI: Despite the rise of digital entertainment AXS TV president Mark Cuban remains optimistic on the future of the television business.

Pepsi takes 'Oh yes Abhi!' positioning to engage youth

MUMBAI: After a highly successful ‘Change the Game‘ positioning, cola major PepsiCo India has taken a new brand positioning ‘Oh yes Abhi‘ that seeks to bring alive the hunger for impatience seen in the youth today.

MAM Marketing MAM

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