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Vanish ropes in Bollywood actress Sridevi as brand ambassador

MUMBAI: FMCG major Reckitt Benckiser India has roped in Bollywood actress Sridevi as brand ambassador for its specialist stain remover variant, Vanish.

MAM Marketing MAM
Total Sports Asia unites MU and Telekom Malaysia

MUMBAI: Telekom Malaysia (TM) and Manchester United Football Club (MUFC), the current English Premier League Champions, have announced a five-year agreement uniting the two brands in marketing campaigns and promotional activities.

Technology Software Applications
Arvind Pal Singh is Purple Focus national creative director

MUMBAI: Purple Focus, an advertising and marketing communication solutions agency, has roped in Arvind Pal Singh as national creative director.

MAM Marketing MAM
Fireworks fires up new content for MipTV

MUMBAI: Fireworks International, the television and digital distribution arm of ContentFilm, will debut a variety of fiction and non-fiction programming at the television trade event MipTV 2010 in Cannes next month.

Endemol launches global brands biz

MUMBAI: Television format creator and distributor Endemol has launched Endemol Worldwide Brands, a global business that will be headed by newly appointed CEO Olivier Gers.

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