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Profiling on-air promos - 2

This week the on-air promo (OAP) profile series features the newly launched show on Star Plus, Karma-Koi aa rahaa hai waqt badalney. The weekly show was launched on Friday 27 August and is placed in the 10 pm slot. The first-ever thriller show from the Balaji stable Karma will run 26 episodes.

MAM Marketing MAM
Lost in Translation: Corporate Branding

Is your corporate image sending messages of love, hate, profanity or sobriety? No matter how and where you travel, with or without your products or your corporate image, the chances are that a lot of your marketing messages are getting lost in translation as they make their way around the globe.

MAM Marketing MAM
Sound business proposition behind Chandra's gamble on cricket

A quick question: Why is Zee Telefilms CMD and maverick media baron Subhash Chandra willing to stick his neck out by bidding a humungous $308 million (plus $ 21 million for development of domestic cricket) for telecast rights of four years of Indian cricket?

Television TV Channels Sports
Couch potatoes

Ever wondered how different the Chinese are from the Indians when it comes to enjoying their home entertainment products? Whether men really love watching sports on a big screen television more than sex? Or is it just a myth that women harbour? In order to find the answers to these and many more...

MAM Marketing MAM
What’s Hush-Hush Marketing?

Who are these mysterious and secretive executives behind millions of corporate websites? There are millions of very expensive, well-designed websites all over the globe. Most have a lot of information to offer with great graphic illustrations, supportive explanations about their relevant...

MAM Marketing MAM

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