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SMS initiatives dominate channels' Valentine's Day interactive plans

Channels are trying innovations from contests to story insertions to increase viewer experience.

Television TV Channels Music and Youth
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HBO wins on weekdays, Star Movies woos weekenders

Growth certainly not on cinemascope scale for English movie channels and the fight's only getting tougher.

Television TV Channels Movie Channels
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News channels- Uncorking the mirth: News channels are increasingly including the political spoof in their programming

Political spoofs  as short vignettes  seem to be the latest trend among Indian news channels. As part of their never-ending endeavour to attract viewers, many top channels like Aaj Tak and NDTV are exploring the quirkier side of people in the news. The trend is a 10-minute comic filler that...

Television TV Channels News Broadcasting
Only Vimal

   Vimal - the name stands out in the annals of Indian advertising as a brand well developed and projected. The credit naturally goes to Mudra, which developed and nurtured the brand when branding as a concept was still in its infancy in India.   Vimal today features amongst its peers in The...

MAM Marketing MAM

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