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Affluent Asia goes buy-buy

Purchase of high-end products among elite consumers in Asia has shown an increasing trend, according to Synovate Pax - a survey conducted by global market research company Synovate. Synovate Pax has announced its full year results that tracks media, prosperity and influence across Asia Pacific.

MAM Marketing MAM
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The 'Kahaani...' thickens...After 20 years

If the formula works, then indulge it. That seems to be Star India's motto regarding programming strategies for this quarter. And the name of the game continues to be reinvention.

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