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TV personalities - good option for advertisers

MUMBAI: While speaking at the Advertising Club Bombay's Value Creation seminar on marketing entertainment and their growing inter-dependence, creative consultant Rekha Nigam urged that advertising agencies must leverage TV personalities in a better way to sell products and services. She also added...

MAM Marketing MAM
Bollywood producers need specialised marcom consultants

MUMBAI: The Advertising Club Bombay's Value Creation seminar on marketing entertainment and their growing inter-dependence gave glimpses of the future of film production in India and the gradual transformation that the process of film-making is currently undergoing. The panelists agreed that...

MAM Marketing MAM
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Face-off! Will music channels get affected by IMI and IPRS' aggressive stance?

Music television channels and Radio FM will need to face the 'music' resulting from the salvo that has been fired by the Indian Music Industry (IMI). In the case of film-based music videos, the IMI is planning to impose a three-way deal between the producers, music labels and the music channels...

Television TV Channels Music and Youth
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The Making of a Mastermind

24 intense television minutes of rigorous quizzing, rapid fire questioning and reflex action replying, snappy dialogue and dizzy triumph don't come in just that much time. Over four hours of harsh lights, tedious retakes and nerve wracking tension go to make up the shooting of the final of one of...

Television TV Shows Factual

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