MAM

Adwise 2002 : Praveen Tripathi

Holds a Graduate degree in Electrical Engineering from Indian Institute of Technology, Kanpur and a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad.



Has a total of 22 years of work experience as a Media Planner, a Clint Servicing person in an advertising agency and a market researcher. Was Managing Director of Starcom India, and President of ORG-MARG. Is currently an independent marketing and media consultant.



Shared the responsibility of leading two successive National Readership Surveys - NRS 1990 and NRS 1995. Also led specialist syndicated studies including India's first ever Children's Media Survey ( CMS ), Decision Makers' Media Survey and Upmarket Media Survey.



Pioneered and set up India's first Peoplemeter-based TV Audience Measurement System At ORG-MARG.



Past President of Market Research Society of India ( MRSI ). Past Chairman of Technical Committee of Joint Industry Body for Television Audience Measurement ( TAM ). Past Member of Technical Committee for the NRS.



Has presented papers at ESOMAR Media Research Conferences at Athens (1995) and Mexico City (1998). Has also presented papers at previous Worldwide Readership Research Symposia at Barcelona (1988), HongKong (1991), SanFracisco (1993), Berlin (1995), Vancouver (1997) and Florence (1999).



Is a Visiting Faculty of MICA and IIM, Ahmedabad.

Latest Reads

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NIVEA launches Hand Cream with a new festive campaign

MUMBAI: With the festival of lights around the corner, many people go out of their way to take care of themselves in order to look and feel their best. While everyone is busy prepping themselves from head to toe, one of the busiest parts of the body - our hands are often neglected. Keeping the...

MAM Marketing MAM
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Katrina Kaif launches kay beauty in partnership with Nykaa

MUMBAI: Bollywood actor Katrina Kaif launched her beauty brand Kay Beauty, in partnership with India’s largest beauty retailer, Nykaa, in an unprecedented pan-India launch across 50 Nykaa stores and on the Nykaa website and app. Kay Beauty is created by Katrina with a vision to deliver high-...

MAM Marketing MAM
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Benedict Cumberbatch to endorse MG Motor India’s upcoming electric car: the MG ZS EV

MUMBAI: MG (Morris Garages) Motor India today announced Benedict Cumberbatch as the face and ambassador for their upcoming Electric Car “MG ZS EV” in India. The announcement comes as a further extension of the ongoing association between two British icons.

MAM Marketing MAM
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Philips India launches CSR campaign ‘HarSaansMeinZindagi’ to promote awareness on Childhood Pneumonia in India

MUMBAI: Philips India, a subsidiary of Royal Philips, Netherlands and a leader in health technology today launched ‘HarSaansMeinZindagi’, a CSR campaign to increase awareness around childhood pneumonia in India. The aim of this campaign is to reach parents, family and caregivers and sensitise them...

MAM Marketing MAM
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Kalyan Jewellers lights up digital media with Diwali campaign

MUMBAI: Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched its all new digital campaign for the festive Diwali season. The campaign ‘Dil Roshan Toh Diwali Roshan’ features Kalyan Jewellers’ global brand ambassador and Bollywood star Katrina Kaif with the...

MAM Marketing MAM
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This Diwali, Santoor Gold encourages all to start their festivities with ‘#MyDiwaliRitual’ campaign

MUMBAI: Capturing the essence of Abhyanga Snan, also known as Holy Bath – a significant Diwali ritual followed across Maharashtra, Santoor Gold, a premium soap from the Santoor family launched a new TVC campaign.

MAM Media and Advertising Ad Campaigns
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Amazon.in launches Storyboxes to take seller stories closer to customers

MUMBAI: If you shopped during Amazon’s Great Indian Festival, chances are you discovered something unusual on your delivery box. Amazon customers have started receiving their orders in boxes that tell stories- stories of transformation and success of small and medium businesses thriving on Amazon....

MAM Marketing MAM
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LVB files complaint against social media rogues for defamatory posts

MUMBAI: Lakshmi Vilas Bank (LVB) has filed a criminal complaint against social media rogues for posting fake news content on facebook with alleged intention to tarnish the reputation of the bank among the eyes of its customers and the wider public.

MAM Marketing MAM
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Markelytics launches ‘Do It Yourself’ (DIY) Market Research Solutions for Marketers & Research Agencies

Markelytics Solutions, a leading global market research and analysis company launched a range of DIY Research Platforms for companies & research agencies to help them uncover insights and relevant market data by themselves and at their own set of parameters, scale, and pace.

MAM Marketing MAM

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