|An Overview - In the course of over five decades of distinguished presence, DINAMALAR has grown from being just a daily, to becoming an integral part of daily life in Tamilnadu.|
|About the Founder & Family -
T.V.Ramasubbaiyer, the founding
pillar of Dinamalar, was born in Nagercoil in a village named 'Thazhuvia
Mahadevar Koil'. Even as a school boy, T.V.r. was a socially concious lad
who survived for the uplifment of the weaker sections of the
In September 16, 1951 T.V.R. started the tamil daily, DINAMALAR in trivandrum to protect the rights of Tamils and to unite 'Nanjil Nadu' with Tamilnadu. Through trials and ordeals that he faced in this endeavor, TVR held steadfast in his conviction and prnciples in order to protect the Tamils and voice their hardships, always caring for their welfare and uplifment.
TVR a great and noble philanthropist equally loved by eminent persons as well as the common masses passed away on July 21, 1984.
But, to this day, the light that he lit is glowing ever so brightly and DINAMALAR marches ahead in the path of his immortal vision.
Sri.R.Krishnamurthy and Sri.R.Lakshmipathy, along with their 3 brother, Dr. R.Venkitapathy, Sri.R.Ragavan & Sri.R.Sathyamoorthy, sons of the charismatic Father have carved a niche for themselves and are the doyen of the News Paper Industry with decades of experience and expertise.
Sri.R.Lakshmipathy who has been the Chairman of the Press Trust of India and the former Chairman of the Audit Bureau of Circulations functions as the Publisher of DINAMALAR. Sri R. KRISHNAMOORTHY who is the president of the Numusmatic Society is the Editor of the Daily..
|Achievments - Dinamalar has achieved a lot of distinctions during
the past 5 decades since its begining. |
Here are few of its achievements:
The first publication to start the SSLC question and answer model exams paper in its daily. Since 1968.
The first publication to start the PLUS 2 question and answer model exams paper in its daily. Since 1977.
The first publication to give a prize for the S S L C schools government exams state topper. Since 1982.
The first publication to give a prize for the PLUS 2 schools government exams state topper. Since 1997.
The first publication to bring out free magazine along with the newspaper.
The 2 magazines SiruvarMalar & VaraMalar being given on Fridays and Sundays.
The first publication to publish a festival book since 1988 on the occasion of Deepavali.
The first publication to start a YEARBOOK since 1994, containing encyclopedic information on general knowledge, sports, current affairs and events each year.
|Dinamalar has a very high readership among the higher income group those who have purchasing power and can afford to buy products. This proves to be an undisputed boon for any advertiser in this income-group.|
|Dinamalar the Daily -
DINAMALAR released its first
issue on September 6, 1951. Today, after 52 years, publishing
simutaneously 10 editions daily from all the key towns in Tamilnadu it has
not lost this focus of publishing quality news without compromising on
The daily has always strived to use the state of the art technology when it comes to printing and reproduction. This is best reflected in the style, grace & its excellent color and B&W print reproduction.
Recording the growth of vernacular dailies of Tamilnadu, DINAMALAR is the only publication which has grown much beyond the industry average.
Magazines & Specials - Apart from the popularity it enjoys from its Daily, Dinamalar, the pioneer of the free magazine concept in book form also publishes weekly magazines and festive specials that have through the years being welcomed by its readers. These magazines have today become a part life in Tamilnadu nad have found their place in its reader's hearts.
|Avenues of Advertising - The NRS figures of 2002 reveal a telling fact. In percentage terms, Dinamalar readers enjoy a better lifestyle than those of other Tamil Dailies. They're upwardly mobile, and they travel frequently and own high-tech gadgetry. This obviously reflects their consumerism psyche, which means that ad campaigns in Dinamalr get the just respenses advertisers need. DINAMALAR promotes its advertising avenues through The Daily, Weekly Magazines, Special Festive issues and through its website.|
|8, Casa Major Road, Chennai-600 008. Phone - 044 28267106, 2827 4153. Fax - 28259926. Email - email@example.com|