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31 May 2023 Volume 16 Issue No:41
MAM | Media And Advertising
"The focus is on investing more in digital rather than television": Guiltfree Industries' Yogesh Tewari Who doesn't love snacking? And if it's guilt-free, then even better! New-age snacking brand Too Yumm! from Guiltfree Industries, part of the FMCG division of the RP-Sanjiv Goenka Group recently roped in Bollywood celebrity Varun Dhawan as their brand ambassador. Read More...
MAM | Marketing "MMA's narrative is to enable and empower the marketing community with best in class practices": Moneka Khurana MMA India annual conference kicked off in Mumbai with a bang. The theme is - Winning Marketing Organisations 2.0 - RETHINK RELEARN REBUILD. The summit started with a welcome address by Moneka Khurana and MMA India board & chairman of L' Oreal India Amit Jain. Read More...
MAM | Media And Advertising
GroupM and MMA launches Modern Marketers Guide - Transform to Thrive GroupM along with MMA today has launched Modern Marketers Guide titled "Transform to Thrive". With insights from industry leaders and practical advice for implementation, this compilation serves as a valuable resource for organizations striving to achieve transformational success. Read More...
MAM | Marketing
The Good Glamm Group ropes in Samrat Sehgal as chief supply chain officer South Asia's leading beauty and personal care conglomerate, Good Glamm Group, is pleased to announce the appointment of Samrat Sehgal as its chief supply chain officer. In this role, Sehgal will be responsible for developing a customer-focused. Read More...
MAM | Marketing ASCI releases updated advertising guidelines for the education sector The Advertising Standards Council of India (ASCI) updated its guidelines for advertising educational institutions, programmes, and platforms after rigorous rounds of public consultation. Read More...
More News From Indian Television
Marketing in the era of Generative AI: Challenges & Opportunities MMA India annual conference kicked off in Mumbai with a bang. The theme is - Winning Marketing Organisations 2.0 - RETHINK RELEARN REBUILD. The summit started with a welcome address by Moneka Khurana and MMA India board & chairman of L' Oreal India Amit Jain.........Read More...
Tilt Brand Solutions elevates Adarsh Atal to CCO Tilt Brand Solutions has elevated Adarsh Atal to the role of chief creative officer. Prior to this, he was executive creative director. The development is effective with immediate effect. A part of Quotient Ventures, Tilt Brand Solutions is a Mumbai-based Brand and Communications Consultancy. ...........Read More...
KwikFix Auto appoints Kodo Studio as creative agency Automotive aggregator KwikFix Auto has joined forces with Kodo Studio, a renowned and innovative creative agency, in a partnership that is set to reshape the automotive marketing landscape........Read More...
More News From India
» Pressman Advertising gets shareholders' nod to merge with Signpost India » The hidden environmental costs of digital advertising Source: ET Brandequity » PlayerzPot launches campaign #TalentKiValue with brand ambassador Rashmika Mandanna » Nihar Naturals Hair Oil launches brand campaign with Alia Bhatt Source: Financial Express » Meta offers to not use other businesses' ad data to improve Facebook Marketplace: UK competition regulator Source: Medianama » Nvidia unveils more AI products after $184 billion rally Source: Livemint » Meta Offers to Limit Use of Ad Data to Address UK Competition Concerns Source: News18 » 62% of Indian SMBs use a website, online store, or e-comm platform as their main sales channel Source: ET » Deepika Padukone's brand endorsements list and fee Source: Siasat
More National News
» Morrisons revives 17-year-old 'More Reasons to Shop' ads – can they reverse its fortunes? » The 30-second spot by St Luke's sees cliched icons turned into physical roundels. Source: The Drum » Netflix's Ad-Supported Revolution: Igniting Growth And Changing Television Forever! » Sourcing The Right Clinical Advisory Board For Your Healthcare Brand Source: Forbes » Michelle Rowland warns 'status quo isn't good enough' on gambling advertising Source: The Guardian » The Algebra Of Advertising On Meta's Platform » Elon Musk says Tesla will 'try a little advertising' Source: TC » Coinbase Launches Pro-Crypto Ad Campaign With NBA Playoff Ads Source: Bloomberg Law » Givenchy Appoints Nanao as Japan Ambassador Source: WWD » Why Kick is rolling out ads - even though it doesn't care about ad revenue Source: Digiday
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