Click here to View in Browser 24 January 2023 Volume 15 Issue No:56 MAM | Marketing "We plan to amp up our retail presence to 100 stores in 2023": Re'equil's Vipul Gupta We often hear of people launching their own businesses or brands to earn fame, wealth and recognition. Very rare are those cases wherein we hear of someone launching a brand to offer something which wasn't actually available to him/her when he/she needed it the most, to the consumers. Read More... MAM | Marketing AAAI honours Colvyn Harris with Lifetime Achievement Award 2022 The Advertising Agencies Association of India presented Colvyn Harris with the Lifetime Achievement Award 2022 for his contribution to the advertising industry in Mumbai on 20th January. It is the highest honour that is given to an individual in the advertising industry. Read More... MAM | Marketing Barcode Entertainment appoints Ajay Kulkarni as its business head Global technology-driven influencer marketing company, Barcode Entertainment appointed Ajay Kulkarni as its business head. Kulkarni has over 17 years of cross-functional and diversified experience in revenue, brand management and communications, marketing . Read More... MAM | Marketing Greenlam Industries promotes sustainability by launching new film 'The Gutli' Greenlam Industries has launched a brand new film to promote sustainability, "The Gutli." Produced by The Titus Upputuru Company, the film depicts how the company believes in creating beautiful spaces without causing harm to our planet. Read More... MAM | PR-Communication Lipika Kapil joins Cuemath as director, head global PR and communications Cuemath, a global math learning platform, has announced the appointment of Lipika Kapil as director and head of global PR & communications. Based in Bengaluru, she will set up the communications function and lead the PR and communications efforts for Cuemath across key markets - India, the Mena and the US. Read More...   Press Releases » Cryptocurrency VeChain (VET) - what is it » UAE is the Next Go-To Destination For Bollywood Lovers in 2023 » Dilraj Singh Nandha on the unsettling legacy of the rapper's Moose Wala changed the music industry of Punjab? » Colors Bangla to present the world television premiere of 'Toke Chhara Banchbo na' More News From Indian Television Wunderman Thompson India conceptualises #WhatMakesUsOne campaign for The Times of India The Times of India presents an epic film to celebrate the invisible thread that binds us all as one in spite of our diverse differences. The ektara that binds a billion voices into one song The Idea of India represented by the thread of light that embraces our differences and elevates our unity in diversity.......Read More... Hindi movies dominated the ad volumes with a share of more than 40%: TAM report TAM AdEx has released a report on advertising in the movie genre. According to a report, in 2022, the movie genre experienced 22 per cent indexed growth compared to 2019 and 13 per cent growth compared to 2020. In 2021, there will be a 23 per cent increase in indexed growth from 2018 to 2021 and a 13 per cent increase from 2020 to 2021.....Read More... Vahak announces five new appointments to strengthen its leadership team Trusted transport community platform Vahak announced the appointment of five senior leaders to its management team. Commenting on these appointments, Vahak CEO and co-founder Karan Shaha said, "We are excited to welcome these talented leaders to our growing leadership team.....Read More... More News From India     » BrandWagon Ad Talk with Aretto's Krutika Lal » Twitter to roll out zero ad subscription model, says Musk Source: Financial Express » Greenlam Industries showcases what a seed of love can do in latest ad » B2B tech SaaS platform KlugKlug launches in India Source: ET Brand Equity » Twitter offers free advertisements to brands that advertise on its platform » Advertising slowdown likely to weigh on IPL this year, say experts Source: BS » TV broadcasters must enable geo-targeted ads: TAM CEO Source: ET » 20-year-old tree cut for new advertising hoarding in Navi Mumbai Source: TOI » Elon Musk announces higher priced subscription that allows zero ads in Twitter Source: India Today » Here's what Twitter lost in advertising revenue in final months of 2022 Source: The Hindu » DU Teachers' Body Writes to V-C on 'mass Scale Displacements' of Ad Hoc Teachers Source: News18 » Karthik Nagarajan appointed CEO of Hogarth India Source: Live Mint   More National News » Best of CNY: The Drum celebrates the Year of the Rabbit » State of the Nation: Japan is ready for a steady positive growth period Source: The Drum » Spoof billboard ads take aim at BMW and Toyota over 'going green' claims » Twitter hit by 40% revenue drop amid ad squeeze, say reports Source: The Guardian » Ginny Redington Dawes, Composer of Memorable Ad Jingles, Dies at 77 Source: NY Times » Netflix Q4 Preview: Ad Tier Drove Highest U.S. Sign-Up Rate in Nearly Three Years, Study Finds Source: Variety » Digiday+ Research: Publishers grew ad offerings last year as fewer saw traffic increases Source: Digiday » WideOrbit aims to make broadcast advertising more like digital Source: Fiercevideo » Ad mogul sees Meta rebounding 'extremely strongly,' Amazon ad revenue hitting $100 billion Source: CNBC » Top Twitter advertisers cut ad spends by 42 percent after Musk takeover: study Source: The Hill » Anzu gets patent for tracking ad viewability in 3D environments Source: VB To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.