Click here to View in Browser 09 February 2023 Volume 15 Issue No:66 MAM | Marketing Guest Article: Branding is crucial for Startups in India Branding is important when you're building a company that's going to make an impact in this rapidly changing world. Starting a business in India is a daunting task, with many hurdles to overcome. Read More... MAM | Media And Advertising Wunderman Thompson India ropes in Richa Dholi as VP Wunderman Thompson India has on boarded Richa Dholi as vice president strategy planning. Based in Mumbai, Dholi will be leading the strategy function on Wunderman Thompson India's Unilever brands, lending her extensive experience in the marketing and digital ecosystem to the agency's businesses. Read More... MAM | Marketing Max Protein ropes in Mandira Bedi for 'max your effort, naturally' campaign Max Protein, a brand of protein powder, has partnered with actress Mandira Bedi for the launch of its new plant protein powder and their latest campaign 'Max you effort, naturally'. To create awareness about its plant protein, the brand has launched a film featuring Bedi. Read More... MAM | Digital Team Pumpkin bags digital mandate for Casio Electronic Musical Instruments India Team Pumpkin, a 360° digital marketing agency, has won the digital marketing mandate for Casio Electronic Musical Instruments India, the global pioneers for musical instruments. The mandate was won following a multi agency pitch. Read More... MAM | Media And Advertising Shark Tank India's new shark Amit Jain joins KlugKlug as mentor KlugKlug, a global influencer marketing decision making B2B platform, has announced the onboarding of Amit Jain as its new mentor and advisor. While Jain is well known for his recent role as a 'Shark' in the popular reality show, Shark Tank India. Read More...     Press Releases » Cryptocurrency VeChain (VET) - what is it » UAE is the Next Go-To Destination For Bollywood Lovers in 2023 » Dilraj Singh Nandha on the unsettling legacy of the rapper's Moose Wala changed the music industry of Punjab? » Colors Bangla to present the world television premiere of 'Toke Chhara Banchbo na' More News From Indian Television One8 announces 'One8 run' in Bengaluru One8, owned by Indian international cricketer Virat Kohli has launched the inaugural 'One8 run' in Bengaluru. It is scheduled for March 26 2023 and the run will be open to everyone allowing for three competitive categories....Read More... Otrivin launches 'Otrivin Pollution Capture Pencils' campaign Otrivin, owned by health company Haleon, has launched a pioneering clean air initiative called 'Otrivin Pollution Capture Pencils'. The innovative project collects pollution by products and uses them to make (certified non-toxic) pencils for underprivileged children in Bengaluru, India......Read More... Radio ad volume increased by 25 per cent in 2022 : TAM AdEx TAM AdEX has released a report on advertising on radio. TAM AdEx monitored more than 110 Radio Stations (In association with RCS India) This primarily focuses on understanding advertising trends in comparison to previous years: monthly trends.....Read More... More News From India     » Pinterest misses quarterly revenue estimates on lower ad spends » Cavinkare's Indica wants everyone to be 'Always Ready' in new ad Source: ET Brand Equity » Women cricketers get attention from brands as WPL nears » Ranbir Kapoor signed as Myntra's brand ambassador Source: Live Mint » With a net worth of over Rs 212 Crore, let's take a look at everything expensive that Jackie Shroff owns » GEC advertising up 29% in 2022 as against 2018, witnesses slight 2% over 2021: TAM AdEx Source: Financial Express » Adani-owned NDTV's profit more than halves on advertising drop Source: The Print » Centre blocks more than 200 offshore gambling, predatory loan platforms Source: Indian Express » Indian sportspersons to be 'brand ambassador' of new J&K: Minister Source: TOI » Three-fold rise in complaints against personal care ads since 2019: Asci Source: BS » Consumer companies start spending more on ads as margins ease Source: ET » Exclusive: European telecoms' advertising venture set for EU approval -sources Source: Reuters   More National News » Hellmann's Continues Focus On Food Waste In 3rd Consecutive Super Bowl Ad » Six Reasons For Growing Businesses To Leverage Native Advertising Source: Forbes » Sarah Michelle Gellar: McDonald's sued me when I was 5 over Burger King ad » Twitter set to charge businesses $1K a month for gold verification Source: NY Post » Dentsu admits part in Tokyo Olympic bid-rigging scandal » The privacy pendulum: What can ad tech's past teach us about the future of tracking? Source: The Drum » Advertising predictions that will shake up the media industry in 2023 » Tinuiti's Q4 digital ads report shows soft pricing but promise for performance channels Source: Digiday » Political ads face tougher targeting restrictions in EU if MEPs get their way Source: TC » Amazon's advertising business grew 19%, while Google and Meta both deal with slowdowns Source: CNBC » Watch 2023 Super Bowl Ads Before the Big Game: Everything Released So Far Source: CNet » Mysterious donors are paying millions to run commercials for Jesus during the Super Bowl Source: Fortune » 'Fire-breathing demon': shelter opts for honesty in adoption ad for 'full jerk' dog Source: The Guardian To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.