Click here to View in Browser 29 September 2022 Volume 15 Issue No:73     MAM | Marketing Guest article: What to know about the modern marketing playbook in the era of web 3.0 and AI For quite a while now, two terms have been making very speedy rounds in marketing circles-web3.0 and artificial intelligence. This new wave of the internet is set to disrupt the way marketing is done globally, commanding quick and agile systems. Read More... MAM | Marketing Nagessh's SilverEdge looking to stir the D2C market; eyes Rs 25 mn revenue He might have contemplated his thoughts and decisions prior to this story, but not anymore. Curry Nation Brand Conversations (CNBC) co-founder Nagessh Pannaswami (a first-generation entrepreneur, an ad veteran along with famous ad woman, Priti Nair) has now made a move to the brand side by launching SilverEdge. Read More... MAM | Marketing Lifestyle rolls out new campaign 'Glam up & Style up' ahead of festive season Lifestyle has announced its latest campaign "Glam up & Style up" with the aim of encouraging all fashion lovers to elevate their style with the brand's new collection ahead of the festive celebrations. Read More... MAM | Media And Advertising Tanishq unveils Diwali collection Alekhya with 'Pehli Diwali' campaign With the onset of the festive season, jewellery brand Tanishq has unveiled the much awaited Diwali campaign "Pehli Diwali." The TVC introduced is a tribute to every Indian woman celebrating her 'firsts' along the journey of reinventing herself, which is truly worthy of a "Pehli Diwali" celebration. Read More... MAM | Media And Advertising redBus launches new brand campaign featuring Allu Arjun redBus has launched its first digital-first brand campaign, with its brand ambassador Allu Arjun, ahead of the festive season. The brand aims to present itself at the heart of intercity bus travel, amid the upcoming festive occasions and holidays. Read More...     Press Releases » What Are the Key Variables for Calculating the Breakeven Formula » What Can You Do With a Master of Arts Degree? » Factors that Contribute to Business Loan Application Rejection » Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services More News From Indian Television "India is amongst the largest content hub": Ficci DG Arun Chawla Ficci Frames is back in 2022. The two-day convention kicked off on 27 September at the Westin in Mumbai. The event focused on creating content and its consumption by eminent media and entertainment industry leaders.......Read More... Trai has to play a balancing role: advisor of broadcasting & TCSR DG Anil Bhardwaj In an interaction with independent consultant Anuj Gandhi at Ficci Frames Fasttrack 2022, Trai advisor (broadcasting) and TCSR DG Anil Bhardwaj said that the regulator has to play a balancing role. He compared it to making a decision about what to do with a screw.......Read More... Comscore ranks India Today Group at No.1 in video news streaming As the nation's top multi-platform news outlet and the provider with the highest digital viewing reach for streaming news platforms according to Comscore, India Today Group has persevered in outshining the competition on its relentless journey.......Read More... More News From India » These Bizarre Ads Seeking Roommates May Make you Want to Leave The Planet » Hero MotoCorp Takes a Dig at Ola With Genius Ad on India's 'Not-first' Electric Scooter Source: News18 » How Mark Zuckerberg has lost more than half of his fortune in just one year » Brands review data privacy policies after $1.2 million Sephora settlement Source: Live Mint » Gridlogic's Taj Games ropes in Dinesh Karthik as the new brand ambassador » Truecaller unveils new ad tools for advertisers Source: Financial Express » What the highly anticipated 5G rollout means for the gaming industry » BE Exclusive: RedBus makes connectivity easier with Allu Arjun in new ad Source: ET Brand Equity » Nagaland ad hoc teachers agitation enters third day Source: ET » Varun Dhawan pulls off Allu Arjun's Srivalli hook step in new ad as he trolls himself. Watch Source: India Today » Shah Rukh Khan wanted to remarry Gauri Khan back in the 90s, watch video Source: Indian Express » Patanjali told to remove misleading advertisements from media Source: The Hindu » Ad spends likely to get double-digit boost as festive cheer returns Source: BS   More National News » 'Seriously, give us a break' – marketers unimpressed by touted cost of Netflix ads » Bubble champions the realities of parenting with witty billboard ads Source: The Drum » Future of TV Briefing: TV advertisers have cut back on this year's upfront deals » 'Harder to dispute': Ebiquity CEO on why advertisers are slowing spending in the Google-Facebook duopoly Source: Digiday » Showrunners Group Pressures Studios to Put 'Thought Into Action' on Abortion in New Ad Source: Variety » HbbTV Symposium 2022 to focus on Targeted Advertising, DVB-I and new services Source: Broadband TV News » The OG App promises you an ad-free Instagram feed Source: TC » Activists subvert poster sites to shame aviation and ad industries Source: The Guardian » New Research Shows Job Ads Deter Applicants Age 40 And Older Source: Forbes » Alcohol Delivery Company Drizly Debuts Ad Platform, Hires New Marketing Chief Source: WSJ » Georgia Tech fires Geoff Collins after 1-3 start to fourth season, AD also ousted amid upheaval Source: CBS Sports » Lake hits Arizona airwaves with multi-million dollar ad buy Source: NBC News To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.