Click here to View in Browser 26 September 2022 Volume 15 Issue No:70   MAM | Marketing Guest Article: Is Fem-vertising really working to sell products It's an established fact that advertising has a larger role than simply selling products. Advertising mirrors society and also encourages people to embrace change. But this change is only visible in recent times. Observe how women were portrayed in advertising a few years ago. Read More... MAM | Marketing IndoSpace selects Liqvd Asia as its advertising partner On Saturday, Liqvd Asia onboarded IndoSpace as its advertising partner. The Liqvd Asia Mumbai office won this 360-degree mandate from DDB Mudra, the incumbent agency, following a four-month long pitch journey with large network agencies in the fray, proving Liqvd Asia's mettle as an idea's first full-service agency. Read More... MAM | Marketing Flipkart launches sell-back program ahead of the festive season Flipkart is enabling a "sell-back program" ahead of the festive season. The programme offers a safe and convenient option to sell old phones to network partners. Customers can truly upgrade via the sell-back program by selling their used mobile phones while receiving the right buy-back value in their bank account. Read More... MAM | Marketing Thums Up's 'Stump Cam' campaign engages consumers Thums Up, Coca-Cola India's first billion-dollar homegrown brand, has unveiled a new 'StumpCam' campaign, just in time for the ICC T20 Men's World Cup. This will provide audiences with exclusive access to match footage and content. Read More... MAM | Marketing Panasonic launches #India'sTrulySmartWashingMachine with digital campaign Panasonic Life Solutions India (PLSIND), a leading diversified technology company launched a new line-up of India's truly smart washing machines this festive season. Powered by Panasonic's connected living platform - Miraie. Read More...     Press Releases » What Are the Key Variables for Calculating the Breakeven Formula » What Can You Do With a Master of Arts Degree? » Factors that Contribute to Business Loan Application Rejection » Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services More News From Indian Television Striking the right note: Clef Music Awards'22 unveils the winners in a glitzy ceremony It was a scintillating Saturday night at Mumbai's Sahara Star hotel as the stars aligned to stage the second edition of Indiantelevision.com's Clef Music Awards 2022. In India, one tends to associate music with films or Bollywood music, but there's so much more out there waiting to be discovered.......Read More... Zee Media's permission to transmit channels in Ku Band, revoked The disgruntled TV networks couldn't be any happier. In what seems to be a relief for most TV networks, an order passed by the Ministry of Information & Broadcasting (MIB) on 23 September, Zee Media's authorisation to transmit 10 television channels available in Ku band on GSAT -15 satellite has been revoked.......Read More... Shemaroo TV's 'Waah Bhai Waah' hits a century Shemaroo TV's marquee show, Waah Bhai Waah marks a new milestone of completing 100 episodes. The show, which features Shailesh Lodha as host, will present its centennial episode on Monday, 26 September from 9 p.m. to 10 p.m.......Read More... More News From India » BrandWagon Ad Talk with FCB India's John Thangaraj » Instashield launches #KhudKiPehchan campaign on Daughter's Day Source: Financial Express » IPL ads are expensive: Coca-Cola's Roy » Linear TV's growth story inches towards a dead end Source: Livemint » YouTube versus TikTok: Shorts creators to get 45% of ad sales » Ad spending shows Dems hinging midterm hopes on abortion Source: ET Brand Equity » Uber pilots in-car tablets in Delhi and Mumbai to run ads Source: ET » Shah Rukh Khan wanted to remarry Gauri Khan back in the 90s, watch video Source: Indian Express » Patanjali told to remove misleading advertisements from media Source: The Hindu » Ad spends likely to get double-digit boost as festive cheer returns Source: BS » MS Dhoni ends suspense, features in new advertisement for biscuit brand Source: India Today » Man's Newspaper Ad About Losing Death Certificate Has Twitter in Disbelief Source: The Quint » Netflix and Disney poised to shake up TV ad world Source: ET Telecom   More National News » How The Independent is getting brands on board to advertise against breaking news » As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct Source: Digiday » Activists subvert poster sites to shame aviation and ad industries » Betway fined for advertising on children's pages of West Ham website Source: The Guardian » DocuSign has hired former Google ad exec Allan Thygesen as its new CEO » Twitch plans to cut subscription revenue for some top streamers in push toward ads Source: TC » Ad of the Day: i provokes with Liz Truss, Vladimir Putin and Tiger Woods ads » Meta delivers with a custom restaurant and grocery ad format Source: The Drum » FCC Proposes $3.4 Million In Fines To Stations For Violating Children's Ad Limits With Hot Wheels Commercials Source: Deadline » Alcohol Delivery Company Drizly Debuts Ad Platform, Hires New Marketing Chief Source: WSJ » Decreasing ad revenue, iOS 14.5 make case for programmatic SEO Source: VB » Seeing Through The Mud: Promoting Political Advertising Literacy Source: Forbes » Local OTT Ad Revenue to Hit $2.8B by 2024 Source: TV Technology » Comcast Advertising names Pooja Midha as Effectv's new EVP Source: Fierce Video To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.