Click here to View in Browser 23 September 2022 Volume 15 Issue No:69   MAM | Media And Advertising Guest Column: Think globally, advertise locally: The key to reaching local customers Although an American brand, Colgate is the only brand in India purchased by more than half of all households. Another interesting fact about the brand is that even though Colgate products target the mass population, the middle class is where most of its sales come from. Read More... MAM | Marketing PhonePe unveils new brand campaign on motor insurance renewals PhonePe has launched an integrated multi-media brand campaign focused on tension-free motor insurance renewals. The campaign drives awareness around the benefits of renewing motor insurance tension-free on PhonePe. Read More... MAM | Media And Advertising Godrej Magic hand wash launches new campaign with Madhuri Dixit Godrej Magic hand wash has announced actress Madhuri Dixit as the brand ambassador for its Godrej Magic Handwash powder-to-liquid handwash. The brand also launched a new TVC, conceptualised by Creativeland Asia, that showcases Madhuri highlighting the features of this sustainably viable hygiene product. Read More... MAM | Marketing Wunderman Thompson India ropes in Rakesh Varma & Abhay Godbole, bolsters its Mumbai leadership team Wunderman Thompson India has announced the appointment of two senior hires for its Mumbai office. Rakesh Varma has joined as vice president & executive business director, and Abhay Godbole as vice president & client service director. Read More... MAM | Marketing Siemens Digital Industries Software elevates Mathew Thomas as country manager & MD for India Siemens Digital Industries Software on Thursday announced the appointment of Mathew Thomas as the new country manager and managing director for India. Mathew succeeds Suprakash Chaudhuri, effective immediately. Read More...     Press Releases » What Can You Do With a Master of Arts Degree? » Factors that Contribute to Business Loan Application Rejection » Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services » Kevin Pietersen lauds Eoin Morgan, Zak Crawley, and Jonny Bairstow More News From Indian Television PFT launches Clear AI to simplify the Foreign Language Mastering process Multi-platform content fulfilment demand from the library continues to grow exponentially. Fulfilment encompasses activities that include the most appropriate content identification, determination, and creation of missing material; aligning all pieces of content, including video, audio, and text artefacts; and developing ready-to-distribute masters. ......Read More... Times Network appoints Rohit Chadda as president and COO of its digital business Times Network has announced the appointments of Rohit Chadda as president and COO-digital business and Vinay Sarawagi as senior vice president of digital content. Rohit Chadda will lead the network's digital operations and oversee product strategy, audience development, and operations planning for the digital businesses in his new role.......Read More... Arnab Goswami duologue with Barun Das: Reveals truth about TV ratings For the first time since the ED cleared Arnab Goswami and his network of any wrongdoing in the ratings scandal, he speaks candidly about it with Barun Das at news video magazine OTT platform News9 Plus, revealing the plot to frame him......Read More... More News From India » YouTube versus TikTok: Shorts creators to get 45% of ad sales » Ad spending shows Dems hinging midterm hopes on abortion Source: ET Brand Equity » Linear TV's growth story inches towards a dead end » Delhi HC restrains crypto firms from using Tata trademark Source: Livemint » Women's IPL set for decent score on advertising pitch » YouTube takes on TikTok by plugging advertising into shorts videos Source: Financial Express » Uber pilots in-car tablets in Delhi and Mumbai to run ads Source: ET » Nazriya Nazim is fed up as Fahadh Faasil 'has nothing to say' in new ad, fans demand Bangalore Days 2 Source: Indian Express » YouTube takes on TikTok by plugging advertising into Shorts videos » Airtel, Jio to spend about Rs 400 crore on ads during festive season Source: BS » Matrimonial Ad Asking Software Engineers To Not Call Has Twitter in Splits Source: The Quint » The rise and perils of employee influencers and founder brands Source: CNBC TV18   More National News » Activists subvert poster sites to shame aviation and ad industries » Betway fined for advertising on children's pages of West Ham website Source: The Guardian » DocuSign has hired former Google ad exec Allan Thygesen as its new CEO » Twitch plans to cut subscription revenue for some top streamers in push toward ads Source: TC » Ad of the Day: i provokes with Liz Truss, Vladimir Putin and Tiger Woods ads » Meta delivers with a custom restaurant and grocery ad format Source: The Drum » Amid wholesale changes, the ad industry aims to make 'trust' its new catchword » Ad industry shifts 2023 budgets as recession now looks inevitable Source: Digiday » FCC Proposes $3.4 Million In Fines To Stations For Violating Children's Ad Limits With Hot Wheels Commercials Source: Deadline » Alcohol Delivery Company Drizly Debuts Ad Platform, Hires New Marketing Chief Source: Deadline » Decreasing ad revenue, iOS 14.5 make case for programmatic SEO Source: VB » Seeing Through The Mud: Promoting Political Advertising Literacy Source: Forbes » Local OTT Ad Revenue to Hit $2.8B by 2024 Source: TV Technology » Comcast Advertising names Pooja Midha as Effectv's new EVP Source: Fierce Video To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.