Click here to View in Browser 16 September 2022 Volume 15 Issue No:64   MAM | Marketing HMSI's Independence Day campaign receives phenomenal response from audience Honda Motorcycle & Scooter India's (HMSI) Independence Day campaign recorded a phenomenal response from the audience. The campaign, which unveiled its YouTube masthead campaign 'Desh Ki Shine, Honda Ki Shine' on the occasion of Independence Day, has garnered more than 644 million impressions and over 172 million audience on the occasion of India's 75th Independence Day. Read More... MAM | Marketing Kaizzen bags communications mandate of leading women's clothing label Femella Kaizzen has bagged the public relations mandate for home-grown fashion brand Femella, which specialises in women's clothing. As the strategic communications partner, the agency has been entrusted with the responsibility of enhancing Femella's corporate reputation, amplifying its visibility. Read More... MAM | Marketing SocioClout to empower tier II & tier III content creators by launching CreatorsClout in India SocioClout has announced the launch of its talent management vertical CreatorsClout. The agency helps bring together creativity and ROI and with this launch, SocioClout is set to tap into the untapped market and bridge the gap between vernacular creators and brands. Read More... MAM | Marketing Amit Dhawan joins Art-E MediaTech as partner & CEO Art-E MediaTech, a full-service marketing and advertising agency, has announced the appointment of Amit Dhawan as its CEO and the newest partner in the firm. An IIM Ahmedabad alumnus, Dhawan was previously with Schbang as the founding partner and business head for their Delhi office. Read More... MAM | PR-Communication Sumanto Chattopadhyay to move on from 82.5 Communications 82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay will be retiring later this month after having been with the Ogilvy Group for 30 years, the network has announced. Read More...   Press Releases » What Can You Do With a Master of Arts Degree? » Factors that Contribute to Business Loan Application Rejection » Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services » Kevin Pietersen lauds Eoin Morgan, Zak Crawley, and Jonny Bairstow More News From Indian Television Reliance Jio adds 2.9 mn wireless subscribers in July: Trai Reliance Jio added 2.9 million wireless subscribers at the end of July, as per subscription data by the Telecom Regulatory Authority of India (Trai). Bharti Airtel added 0.51 million wireless subscribers during the same period. Vodafone Idea lost 1.54 wireless subscribers in July.........Read More... Fox renews season 13 of cooking competition series 'Masterchef'' US broadcaster Fox has renewed its cooking competition series Masterchef for a 13th season. The judges are chef and executive producer Gordon Ramsay, chef Aarón Sánchez and restaurateur Joe Bastianich..........Read More... Barc Wk 36: Sun TV retains the top position in all India market Broadcast Audience Research Council (Barc) India has released currency data for week 35 i.e., 27 August to 2 September. As per data for the all India 2+ target group, Sun TV is the most watched channel in India with an average minute audience (AMA) of 2357.27 (000).........Read More... More News From India » YouTube tests 5 unskippable ads: Will users be 'forced' to watch more ads? » Can Apple be a privacy hero as well as an ad sales maximizer? Source: Live Mint » Campaigns running without anti-fraud protection faced 10 times higher ad fraud » Engineers day 2022: JSW celebrates those who make the country better Source: ET Brand Equity » OPPO tunes into the festive mood with its new campaign featuring Varun Dhawan » 30% share of the ads telecast on TV were endorsed by celebrities in January-June 2022: TAM AdEx Source: FE » Why Nitin Gadkari's airbag campaign Ad featuring Akshay Kumar created stir online? » Registration of ancestral property without sale deed made easy in Tamil Nadu Source: New Indian Express » Government panel calls for regulatory body, new law for online gaming Source: ET » False ads won't improve law & order: Priyanka Gandhi on death of minor sisters in UP's Lakhimpur Source: India Today » Shah Rukh Khan praises Aryan Khan's new ad shoot with his own throwback picture, says "Mujh par gaya hai" Source: Mid-Day » This 1993 ad made Aishwarya Rai so famous, people would question if it's fair for her to participate in Miss india Source: Hindustan Times » China emerges as the fastest growing overseas ad market for Twitter: Report Source: CNBCTV18 » Ad in Pennsylvania governor's race shows Republican in Confederate uniform Source: Reuters   More National News » Should we still be advertising during a period of national mourning? » Media and advertising on the day of The Queen's funeral: everything you need to know Source: The Drum » Sports Betting Is Revving Up Ad Spending For Fourth Quarter » To Think Outside The Box, This Ad Agency Leader Built His Own In-House Filmmaking Studio Source: Forbes » Netflix Estimates Ad-Supported Tier Will Reach 40 Million Viewers by Late 2023 Source: WSJ » Pooja Midha To Oversee Comcast's Effectv Ad-Sales Unit Source: Variety » Comcast Advertising names Pooja Midha as Effectv's new EVP Source: Fierce Video » Model mother or pretty face: campaign reveals seven potentially harmful female stereotypes in ads Source: The Guardian » Alexa may answer your questions with ads soon Source: TC » "Texas Doesn't Own Your Body. You Do": Newsom Places Provocative Abortion Access Billboard Ads In 7 Red States Source: Deadline » Attorney, victim's advocate say political ad showing woman screaming during robbery was retraumatizing Source: CBS News » Embarrassing free advertising on Queen's hearse angers mourners: 'Sad' Source: NY Post » Akshay Kumar's ad on road safety criticised for promoting dowry Source: BBC » Netflix Upgraded in Sign of Growing Optimism on Advertising Source: Bloomberg » Tim Scott releases first campaign ad on how he 'will never back down' from his values Source: Fox News » Study: Interactive CTV Video Ads Outperform Mobile and PC Source: TV Technology To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.