Click here to View in Browser 13 September 2022 Volume 15 Issue No:60   MAM | Marketing GUEST ARTICLE: How to evaluate the effectiveness of mobile marketing strategies and campaigns In the modern era driven by technology, organisations across sectors and industries are leveraging tech-enabled solutions to streamline business operations. The surge in digital transformation is also changing the metrics of key business areas, including product development, marketing, and communication, among others. Read More... MAM | Marketing American Express Bank appoints Sanjay Khanna as India's chief executive officer American Express Banking Corp. (AEBC) has appointed Sanjay Khanna as the chief executive officer & country manager of India. In his new role, Khanna will be responsible to head the country's executive team and for driving growth across the organisation's consumer and commercial businesses. Read More... MAM | Marketing ACT Fibernet signs L&K Saatchi & Saatchi India to manage its creative duties Atria Convergence Technologies (ACT) has appointed L&K Saatchi & Saatchi India as its creative agency. The agency won the business as part of a hotly contested multi-agency pitch and will manage full-service responsibilities for the brand including advertising, brand activation, digital and PR. Read More... MAM | Marketing Havas Media Group India appoints Balachandran V as EVP - Buying North Havas Media Group India, the media experience agency of Havas Group India, has appointed Balachandran V as executive vice president of buying north. Based out of Gurgaon, Balachandran will be responsible for media investments of all north clients. Read More... MAM | Media And Advertising Grapes wins digital AOR mandate of Maharishi Ayurveda Maharishi Ayurveda has awarded its digital AOR mandate to Grapes. The agency won the mandate following a multi-agency pitch for the German market. The team from New Delhi will service the account. Read More...   Press Releases » What Can You Do With a Master of Arts Degree? » Factors that Contribute to Business Loan Application Rejection » Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services » Kevin Pietersen lauds Eoin Morgan, Zak Crawley, and Jonny Bairstow More News From Indian Television MX Player gets into a multi-year partnership with Lionsgate MX Player has partnered with global giant Lionsgate to bring premium Hollywood content, including award-winning titles across genres. With over 200,000 hours of content across 800+ original series, web series, international, dubbed content and an average time spent of 56 minutes per user per day.........Read More... Disney Star acquires broadcasting rights for second season of Legends League Cricket It is an exciting time for cricket-the gentleman's game. The cricket fans will have a real blast as 'Legends League Cricket' has returned with its second season, which will run from 16 September - 5 October, 2022..........Read More... Disney+ Hotstar to stream a new Korean drama 'Revenge Of Others' Disney+ Hotstar is all set to stream a new Korean drama Revenge of Others. When a student at a high school suddenly dies without explanation, the rest of the semester is filled with vengeance against those responsible..........Read More... More News From India » Festivities bring cheer as ad spends are estimated to go up by 8-10% to Rs 25,000-30,000 crore » ACT Fibernet appoints L&K Saatchi & Saatchi India to manage its creative duties Source: FE » OnePlus launches new ad campaign with Shahid, Mira Kapoor » Sony, Zee offer concessions to ease CCI's concerns over merger: Report Source: Live Mint » OnePlus launches new ad campaign with Shahid, Mira Kapoor » Dollar Industry expects to maintain EBITDA margin guidance of 16-17% for this year: MD Source: ET » Betting site seeks backdoor entry into India through surrogate ads Source: Indian Express » Will Metaverse change fundamentals of communications? Source: ET Brand Equity » Apple CEO Tim Cook credits Steve Jobs with fostering culture of privacy Source: BS » Has money for ads, but not salaries: BJP's Shehzad Poonawalla slams AAP Source: India Today » Road safety ad shared by Nitin Gadkari starring Akshay Kumar draws ire for 'promoting dowry' Source: India TV News » Google Pixel 7 Launch Date Announced, Netflix Ad-Tier Plan Coming Soon And More Source: News18 » Fevicol should make Bihar CM Nitish Kumar their brand ambassador: Prashant Kishor Source: TOI   More National News » How Indian brand Damensch is looking to reinvent men's innerwear advertising » How the IAB is getting gaming ad standards on 'par with the rest of digital media' Source: The Drum » To Think Outside The Box, This Ad Agency Leader Built His Own In-House Filmmaking Studio » 14 Strategies To Keep Your Content Platform Ad-Free Source: Forbes » Roblox rolls out new ad tools amid concerns around how companies market to children - the core users on the platform » Marketing Briefing: Ahead of economic downturn, marketers look to OOH as advertising safe bet Source: Digiday » Embarrassing free advertising on Queen's hearse angers mourners: 'Sad' Source: NY Post » James Costos, Javier Aguirresarobe on Why Commissions Count Source: Variety » AbbVie leads TV drug ad spenders in August as some unusual meds jump into the top 10 Source: Fierce Pharma » 'This Week' Transcript 9-11-22: U.S. Ambassador to the United Kingdom Jane Hartley Source: Deadline » YouTube launches an ad-free video player for education Source: The Verge » Oz backers launch ads attacking Fetterman for pulling gun on Black jogger in 2013 Source: NBC News » YouTube to Add Quizzes, Ad-Free Video Player in Education Push Source: CNet » Apple Crashes Advertising 'Duopoly': Google And Facebook's Stranglehold Loosening, Report Finds Source: ABC News To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.