Click here to View in Browser 5 October 2022 Volume 15 Issue No:76   MAM | Marketing Festive bonanza: Explore brand advocacy to generate high marketing ROI Brand advocacy is something that has been on the marketing charts for a while now and continues to do the rounds. With the festive season setting in and the digital bug which has already bitten everyone, companies are going all gaga about their brands, their new launches, etc. Read More... MAM | Media And Advertising Animation Studio Cosmos-Maya ropes in Megha Tata as chief executive officer Animation company Cosmos-Maya India has announced the appointment of Megha Tata as its chief executive officer, who will oversee the company's operations and lead the animation studio into its next phase of growth. Read More... iWorld | OTT FairPlay Sports announces collaboration with Indian footballers Gurpreet Singh Sandhu & Sandesh Jhingan Gurpreet Singh Sandhu and Sandesh Jhingan, both Indian footballers, have signed with the Delhi-based sports marketing agency FairPlay Sports. The new signings will further boost FairPlay Sports' roster, which already includes Indian football captain Sunil Chhetri, Chennaiyin FC captain Anirudh Thapa. Read More... MAM | Marketing Fire-Boltt ropes in Kiara Advani as brand ambassador Homegrown wearable and audio brand, Fire-Boltt, announced the appointment of Bollywood actor Kiara Advani as its new brand ambassador. Kiara will be part of the marketing campaigns of the brand alongside cricketer Virat Kohli and actor Vicky Kaushal. Read More... MAM | Media And Advertising Cadbury Celebrations launches '#ShopsForShopless' campaign As the country gears up to celebrate Diwali, Cadbury Celebrations has rolled out a new campaign "#ShopsForShopless" to celebrate the power of communities coming together through technology-enabled solutions. Read More...     Press Releases » What Are the Key Variables for Calculating the Breakeven Formula » What Can You Do With a Master of Arts Degree? » Factors that Contribute to Business Loan Application Rejection » Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services More News From Indian Television MIB advises digital publishers, private channels against broadcast of online betting ads The Ministry of Information and Broadcasting ( MIB) has advised digital media publishers, OTT platforms and private TV channels to refrain from broadcasting advertisements of online betting platforms and/or their surrogate news websites or any such product/service depicting these platforms in a surrogate manner........Read More... Rishab Gulshan of BCCL passes away in a road accident Bennett Coleman and Co Ltd (BCCL) head of group strategy and digital growth Rishab Gulshan, has passed away in a road accident, wherein he was riding a bike on the Delhi-Jaipur highway in Rewari, Haryana........Read More... IPRS targets Rs. 60 crore revenue for the festive season During the past two Covid infected years on-ground events took a severe hit. This had an extremely negative effect on the public performance music rights business. However with normalcy returning The Indian Performing Right Society (IPRS) CEO Rakesh Nigam is optimistic of generating revenue of Rs 60 crores for the festive season........Read More... More News From India » Alia Bhatt to feature in Mandarin Oriental Hotel Group's iconic global fan advertising campaign » Stop ads of offshore betting sites, government to digital media platforms, TV channels Source: ET » Centre's advisories on illegal online betting warn against ads on TV channels, digital news, OTT platforms » DU faculty go on strike demanding absorption of ad hoc teachers Source: New Indian Express » Ananya Panday gets 'High On Fun' in Plum's new ad » Fabled Himalayan kingdom Bhutan unveils new national brand Source: ET Brand Equity » These Bizarre Ads Seeking Roommates May Make you Want to Leave The Planet Source: News18 » Advertising Standards Council appoints NS Rajan as new chairman Source: Live Mint » Godrej Security Solutions launches 'Peace of Mind' campaign featuring Ayushmann Khurrana Source: Financial Express » Travel More, Shop Less: Cleartrip Brand Campaign Hijacks The Festive Season Source: Indian Express » Varun Dhawan pulls off Allu Arjun's Srivalli hook step in new ad as he trolls himself. Watch Source: India Today » Patanjali told to remove misleading advertisements from media Source: The Hindu   More National News » Future of TV Briefing: TV advertisers have cut back on this year's upfront deals » 'Harder to dispute': Ebiquity CEO on why advertisers are slowing spending in the Google-Facebook duopoly Source: Digiday » 'Seriously, give us a break' – marketers unimpressed by touted cost of Netflix ads » Bubble champions the realities of parenting with witty billboard ads Source: The Drum » Apple removed The OG App from the App Store for unauthorized access of Instagram's services Source: TC » Is Local OTT Ad Spending About to Surpass Traditional TV? Source: TV Technology » Google Is Still Failing to Label Many Ads From Anti-Abortion Centers Source: Bloomberg » The Great Advertising Redux – Industry Voices: Buffone Source: Fierce Video » Showrunners Group Pressures Studios to Put 'Thought Into Action' on Abortion in New Ad Source: Variety » HbbTV Symposium 2022 to focus on Targeted Advertising, DVB-I and new services Source: Broadband TV News » Activists subvert poster sites to shame aviation and ad industries Source: The Guardian » New Research Shows Job Ads Deter Applicants Age 40 And Older Source: Forbes To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.