Click here to View in Browser 4 October 2022 Volume 15 Issue No:75   MAM | Marketing Festive bonanza: Explore brand advocacy to generate high marketing ROI Brand advocacy is something that has been on the marketing charts for a while now and continues to do the rounds. With the festive season setting in and the digital bug which has already bitten everyone, companies are going all gaga about their brands, their new launches, etc. Read More... MAM | Media And Advertising Lowe Lintas unveils latest campaign 'Be Your Best You' with Rahul Bose & Ishaan Khatter HP India on Monday announced the launch of its latest range of HP Spectre laptops with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign aims to appeal to professionals, both young and experienced, enticing them with the laptops' intelligent technology and new smart features. Read More... MAM | Marketing aha collaborates with Sprite for its new campaign featuring Keerthi Suresh The leading regional OTT platform, aha has partnered with Sprite in a co-branded partnership that is the first of its kind in Telugu-speaking states. The partnership includes a campaign entitled "Friday Night is perfect with Sprite and aha-100 per cent Telugu Entertainment," featuring national award-winning actress Keerthi Suresh. Read More... MAM | Marketing Music licensing platform Hoopr.ai launches '#HarGharCreator' campaign Hoopr.ai is looking to solve a billion-dollar problem faced by content creators and businesses every day, like discovering and licencing the right music for their videos. India's 80 million+ creator community comprises vloggers, podcasters, gamers, filmmakers, live-streamers. Read More... MAM | Marketing Joy Mohanty joins Dentsu Creative India as chief creative officer Dentsu Creative India has announced the appointment of Joy Mohanty as its chief creative officer. He will report to the company's group chief creative officer, Ajay Gahlaut. Joy will be instrumental in accelerating Dentsu Creative India's growth trajectory in the North region. Read More...     Press Releases » What Are the Key Variables for Calculating the Breakeven Formula » What Can You Do With a Master of Arts Degree? » Factors that Contribute to Business Loan Application Rejection » Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services More News From Indian Television MIB advises digital publishers, private channels against broadcast of online betting ads The Ministry of Information and Broadcasting ( MIB) has advised digital media publishers, OTT platforms and private TV channels to refrain from broadcasting advertisements of online betting platforms and/or their surrogate news websites or any such product/service depicting these platforms in a surrogate manner........Read More... Rishab Gulshan of BCCL passes away in a road accident Bennett Coleman and Co Ltd (BCCL) head of group strategy and digital growth Rishab Gulshan, has passed away in a road accident, wherein he was riding a bike on the Delhi-Jaipur highway in Rewari, Haryana........Read More... IPRS targets Rs. 60 crore revenue for the festive season During the past two Covid infected years on-ground events took a severe hit. This had an extremely negative effect on the public performance music rights business. However with normalcy returning The Indian Performing Right Society (IPRS) CEO Rakesh Nigam is optimistic of generating revenue of Rs 60 crores for the festive season........Read More... More News From India » Alia Bhatt to feature in Mandarin Oriental Hotel Group's iconic global fan advertising campaign » Stop ads of offshore betting sites, government to digital media platforms, TV channels Source: ET » Centre's advisories on illegal online betting warn against ads on TV channels, digital news, OTT platforms » DU faculty go on strike demanding absorption of ad hoc teachers Source: New Indian Express » Ananya Panday gets 'High On Fun' in Plum's new ad » Fabled Himalayan kingdom Bhutan unveils new national brand Source: ET Brand Equity » These Bizarre Ads Seeking Roommates May Make you Want to Leave The Planet Source: News18 » Advertising Standards Council appoints NS Rajan as new chairman Source: Live Mint » Godrej Security Solutions launches 'Peace of Mind' campaign featuring Ayushmann Khurrana Source: Financial Express » Travel More, Shop Less: Cleartrip Brand Campaign Hijacks The Festive Season Source: Indian Express » Varun Dhawan pulls off Allu Arjun's Srivalli hook step in new ad as he trolls himself. Watch Source: India Today » Patanjali told to remove misleading advertisements from media Source: The Hindu   More National News » Future of TV Briefing: TV advertisers have cut back on this year's upfront deals » 'Harder to dispute': Ebiquity CEO on why advertisers are slowing spending in the Google-Facebook duopoly Source: Digiday » 'Seriously, give us a break' – marketers unimpressed by touted cost of Netflix ads » Bubble champions the realities of parenting with witty billboard ads Source: The Drum » Apple removed The OG App from the App Store for unauthorized access of Instagram's services Source: TC » Is Local OTT Ad Spending About to Surpass Traditional TV? Source: TV Technology » Google Is Still Failing to Label Many Ads From Anti-Abortion Centers Source: Bloomberg » The Great Advertising Redux – Industry Voices: Buffone Source: Fierce Video » Showrunners Group Pressures Studios to Put 'Thought Into Action' on Abortion in New Ad Source: Variety » HbbTV Symposium 2022 to focus on Targeted Advertising, DVB-I and new services Source: Broadband TV News » Activists subvert poster sites to shame aviation and ad industries Source: The Guardian » New Research Shows Job Ads Deter Applicants Age 40 And Older Source: Forbes To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.