Click here to View in Browser 3 October 2022 Volume 15 Issue No:74   MAM | Marketing We have always aimed to not only grow the brand but also the e-cycle segment: Hero Cycles CMO Rachit Gupta The unassuming bicycle has come a long way today from its humble antecedents in India. From being the go-to means of transport for the common man for decades, especially amongst the lower-income strata of society, it has seen a resurgence of sorts in recent years. Read More... MAM | Marketing Melorra launches its festive campaign '#HarGharMelorra' Melorra has launched its new ad campaign "#HarGharMelorra" to mark the beginning of festivities this season. It has already established itself as one of India's finest every-day jewellery brands with a presence in over 26,000+ pin codes across India, the U.A.E., the U.S.A., the U.K., and Europe and is still expanding. Read More... MAM | Marketing DS Group launches 'Pulse Ka Pandal' campaign on Dussehra DS Group's popular candy brand Pass Pass Pulse has launched an exciting campaign "Pulse Ka Pandal" to bring festivities from across the country on the digital platform this Navratri. The festive revellers can enjoy the Ram Leela in the North, the famous Dandiya in the West. Read More... MAM | Marketing Avas Living onboards Virat Kohli as a brand ambassador Avas Living has roped in the former captain of the Indian cricket team, Virat Kohli, as their brand ambassador and has also added him to their client roster. The brand has rolled out a digital campaign on Instagram featuring the Indian cricketer. Read More... MAM | Marketing MyGlamm steps aboard as make-up partner of 'Bigg Boss season 16' MyGlamm announced that it is joining hands with Bigg Boss as its official make-up partner. The reality show is set to return for a thrilling season 16 on Colors with the theme "Game badlega, kyunki Bigg Boss ab khud khelega." Read More...     Press Releases » What Are the Key Variables for Calculating the Breakeven Formula » What Can You Do With a Master of Arts Degree? » Factors that Contribute to Business Loan Application Rejection » Bollywood actress Nikita Soni endorses leading PR agency Teamology Softech and Media Services More News From Indian Television Winners of Indian Telly Streaming Awards 2022 announced In the last two years, we saw a record amount of OTT content being produced across all languages. Indiantelevision.com and Telly Chakkar took a leap and organised the second edition of the Indian Telly Streaming Awards.......Read More... With Filmrare, Shemaroo announces first-of-its-kind cinema on Decentraland metaverse Shemaroo redefines the movie experience with the first of its kind, the Shemaroo Theatre. It will be accessible on one of the world's most sought-after metaverse platforms-Decentraland, in partnership with Filmrare.......Read More... India's first private satellite TV channel Zee celebrates 30 glorious years of entertainment Zee Entertainment Enterprises (ZEEL) celebrates 30 years of glory in India. The company has transformed the media & entertainment industry by providing the best experiences to audiences in India and around the world........Read More... More News From India » Can roadblock advertising be the Brahmastra for Netflix? » What the highly anticipated 5G rollout means for the gaming industry Source: ET Brand Equity » Travel More, Shop Less: Cleartrip Brand Campaign Hijacks The Festive Season » Harpic vs Domex ad case: Advertiser cannot disparage, defame goods of competitor, says Delhi HC Source: Indian Express » These Bizarre Ads Seeking Roommates May Make you Want to Leave The Planet » Hero MotoCorp Takes a Dig at Ola With Genius Ad on India's 'Not-first' Electric Scooter Source: News18 » Advertising Standards Council appoints NS Rajan as new chairman Source: Live Mint » Brands blast Twitter for ads next to child pornography accounts Source: ET » No action against Patanjali on misleading ads, says RTI Source: New Indian Express » Gridlogic's Taj Games ropes in Dinesh Karthik as the new brand ambassador Source: Financial Express » Varun Dhawan pulls off Allu Arjun's Srivalli hook step in new ad as he trolls himself. Watch Source: India Today » Patanjali told to remove misleading advertisements from media Source: The Hindu   More National News » Future of TV Briefing: TV advertisers have cut back on this year's upfront deals » 'Harder to dispute': Ebiquity CEO on why advertisers are slowing spending in the Google-Facebook duopoly Source: Digiday » 'Seriously, give us a break' – marketers unimpressed by touted cost of Netflix ads » Bubble champions the realities of parenting with witty billboard ads Source: The Drum » Apple removed The OG App from the App Store for unauthorized access of Instagram's services Source: TC » Is Local OTT Ad Spending About to Surpass Traditional TV? Source: TV Technology » Google Is Still Failing to Label Many Ads From Anti-Abortion Centers Source: Bloomberg » The Great Advertising Redux – Industry Voices: Buffone Source: Fierce Video » Showrunners Group Pressures Studios to Put 'Thought Into Action' on Abortion in New Ad Source: Variety » HbbTV Symposium 2022 to focus on Targeted Advertising, DVB-I and new services Source: Broadband TV News » Activists subvert poster sites to shame aviation and ad industries Source: The Guardian » New Research Shows Job Ads Deter Applicants Age 40 And Older Source: Forbes To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.