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30 November 2022 Volume 15 Issue No:16
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MAM | Marketing

What makes us stand ahead of the curve is our beautifully crafted work: SoCheers' Siddharth Devnani & Rajni Daswani
Short for "Social Cheers," SoCheers was born with the desire to celebrate brand stories, achievements, and people. It started back in 2013 as an end-to-end digital marketing agency, infusing creativity into ever-evolving advertising technology to enable end consumers to interact with brands better.
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MAM | Marketing

Tata CLiQ Luxury partners with Le Mill to strengthens its luxury fashion portfolio 
Lifestyle platform Tata CLiQ Luxury has partnered with Cecilia Morelli Parikh and Julie Leymarie to introduce Le Mill, a multi-brand luxury fashion house. The platform has expanded its existing luxury fashion category with this launch by offering consumers renowned international brands across apparel, accessories, and footwear categories.
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MAM | Marketing
Amway India forays into skin nutrition segment with 'Artistry Skin Nutrition' line
Amway India has announced that it will reposition its premium skincare brand Artistry as "Visibly Healthy Beauty" by branching out into skin nutrition with the Artistry Skin Nutrition line in India. Amway India will support the launch of the Artistry Skin Nutrition line with educational sessions for the Amway direct selling partners.
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MAM | Marketing
BeatO appoints Siddharth Sehgal as its new CFO
BeatO, a comprehensive digital care platform for controlling and reversing diabetes, announced on Tuesday the appointment of Siddharth Sehgal as its new chief financial officer. Sehgal comes with more than a decade of leadership experience and 20 years of rich and diverse experience in M&A, financial planning and analysis, tax, and regulatory matters.
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MAM | Marketing
Mankind Pharma acquires majority stake in Upakarma Ayurveda
Mankind Pharma Ltd. has announced that one of its subsidiaries has acquired a majority stake in Upakarma Ayurveda Private Ltd., a brand that is engaged in developing, manufacturing, and selling ayurvedic and herbal products.
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Press Releases
» Full stack developer: The next big thing in technology?
» What Are the Key Variables for Calculating the Breakeven Formula
» What Can You Do With a Master of Arts Degree?
» Factors that Contribute to Business Loan Application Rejection
More News From Indian Television
Shemaroo crosses the 60-year landmark in style
Shemaroo is celebrating 60 years of entertaining the country's consumers and the entertainment ecosystem. And it's been a journey full of dynamism and agility. Shemaroo said they have been the entertainment industry's favourite muse for over six decades, and by catering to various types of audiences, it has consistently exceeded its consumers' content expectations..........Read More...
GUEST ARTICLE: Five short format content marketing strategies that OTT platforms use to promote their properties
It's almost the end of 2022, and the sentence I have said almost every day this year is that short-form video content is the key to marketing. At By The Gram (BTG), we work with numerous OTT platforms and are responsible for marketing all of the many great movies/shows.........Read More...
SPNI acquires exclusive media rights for Lanka Premier League 2022
Pictures Networks India (SPN) has bagged the exclusive broadcast rights for the third edition of the Lanka Premier League 2022. The broadcaster will get exclusive television rights across the Indian subcontinent, including India, Pakistan, Afghanistan, Bhutan, Nepal, and Maldives, along with digital rights for India and Sri Lanka. ......Read More...
More News From India
» Cleartrip says 'Isse accha Cleartrip kar lete' in its new ad
» upGrad shares success stories of its alumni in latest brand campaign
Source: ET Brand Equity
» Did Jr NTR Charge Over Rs 3 Crore For This Licious Ad? What We Know
» Balenciaga Says Sorry Over Controversial Ad, Internet Isn't Buying It
Source: News18
» Maruti Suzuki True Value launches new ad campaign
» Prasoon Joshi named brand ambassador of Uttarakhand
Source: Financial Express
» Balenciaga ad campaign row: Nicole Kidman draws backlash for not speaking out against the brand
Source: ET
» Amid backlash for 'sexualising kids', Balenciaga apologises, files $25-million lawsuit: What is the row
Source: Indian Express
» Balenciaga Sues Production Company For $25 Million Over Controversial Ad
Source: NDTV
» Balenciaga's controversial ad promoting child porn and why is Kim Kardashian being criticised
Source: Live Mint
» Tesla CEO Elon Musk Takes A Dig at Apple over Twitter Advertising-Here's The Full Story
Source: ZeeBiz
» Lionel Messi roped in by Bitget to revive the lost sheen of crypto market
Source: India Today
 
More National News
» US Ad of the Day: Hot Pockets' heated cargo shorts for 'that guy who wears shorts in winter'
» TikTok owner ByteDance's data practices under fire, raising concerns among advertisers
Source: The Drum
» What Does Netflix's New Ad Model Mean For Advertisers?
» Why And How You Should Leverage Word-Of-Mouth Advertising
Source: Forbes
» The man to thank for Qatar World cup betting ad crackdown: ASA chief Guy Parker
Source: The Guardian
» 'Is He for Real?': Warnock Hits Walker in New Ad, but Lets Others Do the Talking
Source: NY Times
» Publishers are adapting advertising strategies for a privacy-first world
Source: Digiday
» TikTok's Showtimes Ad Feature Aims to Accelerate Box-Office Sales
Source: Variety
» Yahoo gets 25% stake in Taboola as part of long-term advertising deal
Source: Tech Crunch
» Japanese prosecutors raid ad agencies in Tokyo Olympics probe
Source: Aljazeera
» Hockey fans can likely bet on seeing more gambling-related advertising - for now
Source: CBC
» Brian Kemp stars in new TV ad to boost Herschel Walker
Source: NBC News
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