Click here to View in Browser
30 November 2022 Volume 15 Issue No:16
MAM | Marketing
What makes us stand ahead of the curve is our beautifully crafted work: SoCheers' Siddharth Devnani & Rajni Daswani Short for "Social Cheers," SoCheers was born with the desire to celebrate brand stories, achievements, and people. It started back in 2013 as an end-to-end digital marketing agency, infusing creativity into ever-evolving advertising technology to enable end consumers to interact with brands better. Read More...
MAM | Marketing
Tata CLiQ Luxury partners with Le Mill to strengthens its luxury fashion portfolio Lifestyle platform Tata CLiQ Luxury has partnered with Cecilia Morelli Parikh and Julie Leymarie to introduce Le Mill, a multi-brand luxury fashion house. The platform has expanded its existing luxury fashion category with this launch by offering consumers renowned international brands across apparel, accessories, and footwear categories. Read More...
MAM | Marketing Amway India forays into skin nutrition segment with 'Artistry Skin Nutrition' line Amway India has announced that it will reposition its premium skincare brand Artistry as "Visibly Healthy Beauty" by branching out into skin nutrition with the Artistry Skin Nutrition line in India. Amway India will support the launch of the Artistry Skin Nutrition line with educational sessions for the Amway direct selling partners. Read More...
MAM | Marketing BeatO appoints Siddharth Sehgal as its new CFO BeatO, a comprehensive digital care platform for controlling and reversing diabetes, announced on Tuesday the appointment of Siddharth Sehgal as its new chief financial officer. Sehgal comes with more than a decade of leadership experience and 20 years of rich and diverse experience in M&A, financial planning and analysis, tax, and regulatory matters. Read More...
MAM | Marketing Mankind Pharma acquires majority stake in Upakarma Ayurveda Mankind Pharma Ltd. has announced that one of its subsidiaries has acquired a majority stake in Upakarma Ayurveda Private Ltd., a brand that is engaged in developing, manufacturing, and selling ayurvedic and herbal products. Read More...
More News From Indian Television
Shemaroo crosses the 60-year landmark in style Shemaroo is celebrating 60 years of entertaining the country's consumers and the entertainment ecosystem. And it's been a journey full of dynamism and agility. Shemaroo said they have been the entertainment industry's favourite muse for over six decades, and by catering to various types of audiences, it has consistently exceeded its consumers' content expectations..........Read More...
GUEST ARTICLE: Five short format content marketing strategies that OTT platforms use to promote their properties It's almost the end of 2022, and the sentence I have said almost every day this year is that short-form video content is the key to marketing. At By The Gram (BTG), we work with numerous OTT platforms and are responsible for marketing all of the many great movies/shows.........Read More...
SPNI acquires exclusive media rights for Lanka Premier League 2022 Pictures Networks India (SPN) has bagged the exclusive broadcast rights for the third edition of the Lanka Premier League 2022. The broadcaster will get exclusive television rights across the Indian subcontinent, including India, Pakistan, Afghanistan, Bhutan, Nepal, and Maldives, along with digital rights for India and Sri Lanka. ......Read More...
More News From India
» Cleartrip says 'Isse accha Cleartrip kar lete' in its new ad » upGrad shares success stories of its alumni in latest brand campaign Source: ET Brand Equity » Did Jr NTR Charge Over Rs 3 Crore For This Licious Ad? What We Know » Balenciaga Says Sorry Over Controversial Ad, Internet Isn't Buying It Source: News18 » Maruti Suzuki True Value launches new ad campaign » Prasoon Joshi named brand ambassador of Uttarakhand Source: Financial Express » Balenciaga ad campaign row: Nicole Kidman draws backlash for not speaking out against the brand Source: ET » Amid backlash for 'sexualising kids', Balenciaga apologises, files $25-million lawsuit: What is the row Source: Indian Express » Balenciaga Sues Production Company For $25 Million Over Controversial Ad Source: NDTV » Balenciaga's controversial ad promoting child porn and why is Kim Kardashian being criticised Source: Live Mint » Tesla CEO Elon Musk Takes A Dig at Apple over Twitter Advertising-Here's The Full Story Source: ZeeBiz » Lionel Messi roped in by Bitget to revive the lost sheen of crypto market Source: India Today
More National News
» US Ad of the Day: Hot Pockets' heated cargo shorts for 'that guy who wears shorts in winter' » TikTok owner ByteDance's data practices under fire, raising concerns among advertisers Source: The Drum » What Does Netflix's New Ad Model Mean For Advertisers? » Why And How You Should Leverage Word-Of-Mouth Advertising Source: Forbes » The man to thank for Qatar World cup betting ad crackdown: ASA chief Guy Parker Source: The Guardian » 'Is He for Real?': Warnock Hits Walker in New Ad, but Lets Others Do the Talking Source: NY Times » Publishers are adapting advertising strategies for a privacy-first world Source: Digiday » TikTok's Showtimes Ad Feature Aims to Accelerate Box-Office Sales Source: Variety » Yahoo gets 25% stake in Taboola as part of long-term advertising deal Source: Tech Crunch » Japanese prosecutors raid ad agencies in Tokyo Olympics probe Source: Aljazeera » Hockey fans can likely bet on seeing more gambling-related advertising - for now Source: CBC » Brian Kemp stars in new TV ad to boost Herschel Walker Source: NBC News
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.