Click here to View in Browser 28 November 2022 Volume 15 Issue No:14 MAM | Marketing In the last decade, we've seen the digital advertising space evolve at a rapid pace, says MiQ's Siddharth Dabhade MiQ is a programmatic media partner for marketers and agencies. It connects data from multiple sources to do interesting, business-problem-solving things for 1,100+ clients. It says that it is an expert in data science, analytics, and programmatic trading. Read More... MAM | Marketing GUEST ARTICLE: Impact of advertising on people depends on relevancy of content You know an advertisement has done its job when people start talking about it. When people are influenced to visit your website and learn more about your brand's offerings. However, understanding what captures the attention of the audience and keeps them engaged is of real importance. Read More... MAM | Marketing Start-up funding hits two-year low in Q3 CY22 at $2.7 billion in India: PwC India Report According to the PwC India report "Startup Deals Tracker - Q3 CY22," start-up funding in India hit a two-year low of $2.7 billion across 205 deals in the third quarter of fiscal year'22.  While a decline in funding is noted across all stages of investment-early, growth, and late-the decline has been the least in early-stage deals. Read More... MAM | Marketing Tanishq partners with Talented for the launch of 'Wedding Conversations 2.0' On Friday, Tanishq launched the second edition of its ongoing campaign, "Marriage Conversations." The latest edition was created by the indie agency Talented. Staying committed to its message, Tanishq's "Marriage Conversations 2.0" urged couples to go beyond conversations about just the wedding-the bride and groom's entry. Read More... MAM | Marketing Natural Diamond Council and Vogue India join hands to bring 'Forces of Fashion' to India  Natural Diamond Council joined hands with Vogue India to bring the "Forces of Fashion" event to India for the very first time. "Forces of Fashion" saw Vogue editor-in-chief Dame Anna Wintour and Vogue global editorial director, Condé Nast chief content officer. Read More...     Press Releases » Full stack developer: The next big thing in technology? » What Are the Key Variables for Calculating the Breakeven Formula » What Can You Do With a Master of Arts Degree? » Factors that Contribute to Business Loan Application Rejection More News From Indian Television Zee Cinema announces the world television premiere of 'Karthikeya 2' Karthikeya 2, a mystical adventure based on the mythical aura of Shri Krishna, has been announced by Zee Cinema. The film stars the uber-talented Nikhil Siddharth as Karthikeya, along with celebrated actor Anupam Kher, who brings gravitas to the film.........Read More... MX Player wins bronze for LGBT+ inclusion at IWEI 2022 MX Player has been recognised as a top employer at the India Workplace Equality Index (IWEI) 2022. MX Player has been honoured with the bronze badge, which recognises the development of inclusive policies and the initiation of activities that promote LGBT+ inclusion at work.......Read More... IAMAI highlights willful misinterpretation & ill-conceived recommendations on draft telecom bill  In a statement issued on Friday, the Internet and Mobile Association of India (IAMAI) expressed outrage at the regression and denigration of the debate over regulating the digital economy. Far from the government's stated goal of creating a trillion-dollar digital economy......Read More... More News From India » Marketers must be flexible, without losing identity, in uncertain times » 'We're recruiting': Musk shares slides from Twitter company talk Source: Live Mint » Adani arm seeks licence to expand power distribution in Mumbai including JNPT » Age is just a number in Platinum Days of Love's new ad Source: ET Brand Equity » Blow for Ranveer Singh, Akshay Kumar, other celebs! Bollywood's dry run at box office hits ad earnings Source: BT » Youtube leads with incomparable share of ad insertions of 26% between Jul-Sep'22: Report Source: Financial Express » Elon Musk loses top 100 advertisers on Twitter in a month: Study Source: BS » One-third Of Top 100 Twitter Advertisers Pause Advertising: The Washington Post Report Source: Medianama » Prefer HUL, Britannia, Nestle over alcobev firms now: Abneesh Roy Source: ET » Beware Of Google Ads, It Could Be A Security Risk: Here's Why Source: News18 » China's Baidu beats Q3 revenue estimates as ad sales recover Source: Reuters   More National News » Need a good cry? You're in luck, it's Christmas ad season Source: The Guardian » Hockey fans can likely bet on seeing more gambling-related advertising - for now Source: CBC » 'The Changemakers' celebrates the achievements of Black marketing, media & advertising talent Source: The Drum » Brian Kemp stars in new TV ad to boost Herschel Walker Source: NBC News » Future of TV Briefing: How CTV ad spending grew in Q3 2022 Source: Digiday » Elon Musk has himself to blame for Twitter's advertising woes, civil rights groups say Source: CNBC » Ads Provide Content for Sites That Promote Conspiracies Source: Bloomberg » Waitrose changes Christmas advert after complaints Source: BBC » George Lois, an icon of ads and magazine covers, has died at 91 Source: WSJ » Pfizer airs 2nd Cibinqo ad, this time with more color but still lacking in flair Source: Fierce Pharma » Balenciaga pulls controversial ads featuring children and inappropriate teddy bears Source: ABC News To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.