Click here to View in Browser 24 November 2022 Volume 15 Issue No:12 MAM | Marketing 64% Indian streamers are more receptive to ads on streaming platforms than social media: Magnite report Magnite, the independent omnichannel sell-side advertising platform, on Tuesday released a study entitled "India Embraces the Streaming Era" that found ads on streaming platforms capture more attention than ads on social media. Read More... MAM | Marketing Bridgestone India's MD Parag Satpute dons global role Tyres and sustainable mobility solutions provider Bridgestone India has announced that its managing director, Parag Satpute, will be assuming a new global role in Bridgestone's Solutions business and will be stationed in Amsterdam, Netherlands. Read More... MAM | Media And Advertising In association with DDB Mudra Group, Ethnix by Raymond announces its latest campaign In partnership with DDB Mudra Group, Raymond Ltd. has launched an exclusive campaign for Ethnix, showcasing the latest collection to celebrate the joy of shopping together with family and friends. This campaign celebrates the grandeur and glamour of Indian festive fashion. Read More... MAM | Marketing Samantha Prabhu's Saaki eyes a growth of 80% revenue in the next 6 months Samantha Ruth Prabhu and Sushruthi Krishna's D2C ethnic wear brand Saaki aims to scale its revenues by 80 per cent in the next six months on the back of a growth strategy that includes category expansion and improving brand visibility through a consumer-centric approach. Read More... MAM | Marketing Reliance Trends releases a latest film for its winter collection Fashion and apparel brand Reliance Trends has partnered with creative marketing and advertising agency Social Panga to release a unique campaign with the onset of winter. Conceptualised by Social Panga, the integrated campaign has been executed by production house The Yellow Shutter. Read More...     Press Releases » Full stack developer: The next big thing in technology? » What Are the Key Variables for Calculating the Breakeven Formula » What Can You Do With a Master of Arts Degree? » Factors that Contribute to Business Loan Application Rejection More News From Indian Television One Take Media to present popular K-Drama 'My Secret Terrius'  One Take Media is set to expand its K-Drama library with My Secret Terrius. The show has created a lot of buzz during the covid-19 outbreak. It has predicted the possibility of a covid-like pandemic before we ever heard about it.........Read More... Color Bangla brings a new show 'Sohag Chand'  Colors Bangla's new show Sohag Chand features an inspirational story about a plus-size woman. It will air every day at 7 p.m. Anwesha Chakraborty, who won Ms. Plus Size 2019, will play Sohag, and Abhishek Veer Sharma, who was last seen in Mou er Bari, will play Chand.........Read More... Indian Artist King rules Spotify global charts Indian artist King's modern romantic ballad 'Maan Meri Jaan' from his recently launched album Champagne Talk, has acquired the number one spot on the Spotify Daily Top Songs India overtaking the recent Bollywood sensation 'Kesariya'. ......Read More... More News From India » Jr NTR promotes the 'superior' preparation process of Licious in new ad » Reliance Trends takes over Delhi metro in new ad Source: ET Brand Equity » New rules for social media influencers to be out in December » Meta's crisis stems from not telling us the whole truth Source: Live Mint » Brandwagon Ad Talk with Famous Innovations's Mitali Srivastava Hough » Brandwagon Ad Talk with Famous Innovations's Mitali Srivastava Hough Source: Financial Express » ET Money launches a new brand campaign addressing the struggles users face while growing their money Source: BS » One-third Of Top 100 Twitter Advertisers Pause Advertising: The Washington Post Report Source: Medianama » Prefer HUL, Britannia, Nestle over alcobev firms now: Abneesh Roy Source: ET » Beware Of Google Ads, It Could Be A Security Risk: Here's Why Source: News18 » China's Baidu beats Q3 revenue estimates as ad sales recover Source: Reuters » Elon Musk says SpaceX buys ad campaign on Twitter for Starlink Source: CNBCTV18   More National News » Brian Kemp stars in new TV ad to boost Herschel Walker » Warnock launches direct-to-camera Thanksgiving ad Source: NBC News » Dynamic creative optimization: What is it and how can it be used in modern advertising? » Who is Twitter's new ad sales boss Chris Riedy and can he calm advertisers' anxiety? Source: The Drum » Future of TV Briefing: How CTV ad spending grew in Q3 2022 Source: Digiday » Elon Musk has himself to blame for Twitter's advertising woes, civil rights groups say Source: CNBC » Ads Provide Content for Sites That Promote Conspiracies Source: Bloomberg » Waitrose changes Christmas advert after complaints Source: BBC » George Lois, an icon of ads and magazine covers, has died at 91 Source: WSJ » Pfizer airs 2nd Cibinqo ad, this time with more color but still lacking in flair Source: Fierce Pharma » Balenciaga pulls controversial ads featuring children and inappropriate teddy bears Source: ABC News » Qatar is a minefield for World Cup advertisers. One team has already lost a sponsor Source: CNN To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.