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26 May 2022 Volume 14 Issue No:87

MAM | Marketing

ASCI bats for better inclusion in advertising, to clamp down on discriminating ads
The Advertising Standards Council of India (ASCI) has updated its code to add greater inclusivity in advertising depictions. The ASCI code already required ads to not deride anyone based on race, caste, creed, gender or nationality.

MAM | Marketing

Guest Column: Hospitality brands repositioning themselves in the market post-pandemic
The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and the hospitality sector. The Indian hotel industry has suffered losses of Rs 620 crore.

MAM | Marketing

TRIP bags creative visual communications mandate for Skoda Auto India
Leading visual communication design company Trip Creative Services have been instrumental in designing the launch campaigns for Skoda Auto India's new car launches, the 'Skoda Kushaq' and the 'Skoda Salvia' with event partners 70EMG.
MAM | Marketing
dentsuMB Group CEO Sidharth Rao moves on
After a career spanning over 22 years, dentsuMB Group CEO Sidharth Rao has moved on from the agency. Rao will be leaving the business in December 2022 to return to his entrepreneurial roots,the agency announced in a statement on Wednesday.
MAM | Marketing
TATA Studi renews digital marketing mandate for Gozoop
The e-learning application Tata Studi has retained Gozoop Group as its digital agency. The independent marketing group has been working with the brand since 2020. Gozoop Group will continue to be responsible for the brand's digital presence as part of the mandate.
Press Releases
» Digital channel Zindagi to launch on DTH platforms as a value-added service
» Punjabi Fever becomes Delhi's favourite Radio station in no time with the highest TSL!
» News Nation Network launches new show 'Guru Dev'
» Bollywood Stars Get On a 50cc Moped
More News From Indian Television
India TV's Rajat Sharma has highest number of Twitter followers: Study
According to a study by Muck Rack 'The 2022 State of Journalism on Twitter,' India TV editor-in-chief and chairman Rajat Sharma is the most followed verified journalist on Twitter following MSNBC host Rachel Maddow and CNN host Anderson Cooper..............Read More...
Take-Two Interactive acquires mobile gaming giant Zynga
Take-Two Interactive Software has recently announced that it has completed the acquisition of mobile game giant Zynga at $12.7 billion. The deal was first announced in January and Take-two will own Zynga's popular games like Farmville and Words with friends........... Read More...
Zee Media's consolidated revenue up 33.6 percent at Rs 866.86 crore for FY22
Zee Media Corporation has announced its fourth quarter and yearly results for the financial year ended 31 March 2022. The company reported audited consolidated revenues of Rs 866.86 crore for FY 2022 as compared to FY 2021, which was at Rs 649.07 crore.............Read More...
More News From India
» Aditya Birla-owned Navyasa by Liva launches TV ad with Deepika Padukone
» ASCI revises codes for more inclusivity in ads
Source: Livemint
» Mobile ad spends plunge as Chinese firms pull the plug
» Ford to pay U.S. states $19.2 million over false advertising claims: Officials

Source: ET

» Lowest ad volumes registered during match 21 to match 40 of IPL 15: TAM report
» Karan Veer Mehra empowers himself on equity market in StockEdge's new ad

Source: ET Brand Equity

» ASCI expands horizon; bats for greater inclusion in advertising
» Forever New India appoints Shivani Goel as vice president, marketing
Source: Financial Express
» Event Announcement: Impact of India's New Cybersecurity Directions; June 2nd #Ad
Source: Medianama
» Advertisements discriminating on gender identity to now face ASCI action
Source: BS
» 'No Make-Up Brand Would Put Me in Their Ad Film': Sunny Leone
Source: News18
» US Senate's new bill may force Google, Facebook to break up online advertising business

Source: TOI

» Social media hammered by mounting questions over advertising
Source: New Indian Express
» Ad industry stalwarts Piyush Pandey and Shashi Sinha remember Anant Rangaswami

Source: CNBC TV18

More National News
» The Latest Social Media Ad Types To Explore In 2022
» Digital Ad Stocks Had A Tough Year So Far. What Next?
Source: Forbes
» Ad Club honoree Jessica McGlory on finding passion and unlocking something 'truly special'
» An ad-supported Netflix is just what the doctor ordered - here's how to take advantage
Source: The Drum
» Snap Plunges, And There Goes Social Media's Online Ad Biz
Source: WSJ
» Conservative nonprofit launches ad campaign targeting bills over Big Tech censorship
Source: Fox News
» Snap's ad warning hits Facebook and Google shares. We say don't join the sellers
Source: CNBC
» Hole in your budget: is the most annoying ad of the election also the most effective?
Source: The Guardian
» TV Ad Chiefs Press Madison Avenue to Gaze Into Future, Not the Present

Source: Variety

» A harsh new ad hitting Elise Stefanik tests 'replacement' attack
Source: Washington Post
» Broadcasters benefit from ad dollar shift to digital TV
Source: eMarketer
» TiVo aims to bridge CTV and linear for marketers
Source: Fierce Video
» Most Disney+ subscribers will shift to ad-supported tier, company predicts
Source: Digital TV Europe
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