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24 May 2022 Volume 14 Issue No:85

MAM | Media And Advertising

Skybags unveils campaign 'Chase The World' with Varun Dhawan
Skybags has unveiled a new brand campaign "Chase The World" with Varun Dhawan, highlighting three of its recently launched most stylish range of luggage bags – the Globerunner, the Openskies and the Abstract.

MAM | Marketing

SoCheers partners with MindPeers to promote employee wellness
Digital agency, SoCheers has partnered with MindPeers, a leading mental strength platform. This association is the agency's constant and ever-going attempt to create a thriving and conducive work environment for its employees.

MAM | Marketing

Protinex unveils new commercial to maintain muscle strength
Protinex, the flagship brand of Danone India, has unveiled a new television and digital commercial to drive conversations around the critical need to maintain adequate muscle strength among adults through the right protein and nutrition intake.
MAM | Marketing
Byju's onboards Jiten Mahendra as VP & head marketing
Edtech major Byju's has onboarded Jiten Mahendra as the new vice president & head marketing. Before joining the edtech company, Mahendra was with retail and hospitality conglomerate, Landmark Group for over 12 years.
MAM | Media And Advertising
SleepyCat launches a new campaign featuring comedian & actor Vir Das
The D2C brand SleepyCat has launched a new campaign for Ultima Mattress featuring stand-up comedian & actor, Vir Das. Designed with a revolutionary CoolTEC™ fabric and DeepTouch™ pressure Technology, the Ultima is India's first mattress that keeps the user 4° cooler and provides 7-zone body support.
Press Releases
» Digital channel Zindagi to launch on DTH platforms as a value-added service
» Punjabi Fever becomes Delhi's favourite Radio station in no time with the highest TSL!
» News Nation Network launches new show 'Guru Dev'
» Bollywood Stars Get On a 50cc Moped
More News From Indian Television
Why Barc's landing page viewership measurement is worrying TV9's Barun Das
The landing page controversy continues to dog ratings body the Broadcast Audience Research Council India (Barc). The latest one to wave a red flag is TV9 Network CEO Barun Das. Das is quite emphatic that the TV monitor needs to change the manner in the way it measures viewership............Read More...
"The best in the film-exhibition sector is yet to come" – PVR's CEO Gautam Dutta
Gautam Dutta is a veteran of the theatrical business. As CEO of PVR, he is taking the multiplex major through one of its most exciting phases, following the tough two years of the pandemic forcing it to shut down cinema halls. .......... Read More...
Rakesh Jha joins Viacom18 as VP- creative (sports business), Sports18
Rakesh Jha has joined Viacom18 as vice president-creative (sports business), Sports18. He announced his new role on LinkedIn. "I am excited to share the news that I am starting my new inning with Viacom18........ Read More...
More News From India
» Servokon ropes in Saif Ali Khan as its brand ambassador
» Varun Dhawan 'Chases the world' with Skybags in new ad

Source: ET Brand Equity

» Startup funding woes may hurt IPL ad prospects
» Twitter ad business could surge as advertisers pin hope on Elon Musk

Source: ET

» US bill may force Google, Facebook to break up digital
» US Senate's new bill may force Google, Facebook to break up online advertising business

Source: TOI

» Elon Musk Just Put Out a Tesla Job Ad But It's a Hard Pass For Twitter
» This Airbnb Ad Of A Tent For Rs 5,355 Per Night Has Internet Talking
Source: News18
» FCB Group's Rohit Ohri on why it's important for brands to walk with the consumers
» Cleartrip launches new campaign to promote Cleartrip Tatkaal
Source: Financial Express
» IRDAI directs insurers to stop displaying assistance services ads not related to insurance claims
Source: Livemint
» Amid takeover, Twitter woos worried advertisers with premium video content
Source: BS
» Apple's new 'privacy' ad for iPhone makes you seriously think about your data
Source: Indian Express
» Disney+ stops advertisement from preschool content

Source: India TV News

More National News
» Podcasters are pitching longer, more lucrative ads, but ad buyers prefer shorter, cheaper spots
» Disney's Disney+ ad pitch reflects how streaming ad prices set to rise in this year's upfront
Source: Digiday
» Ad of the Day: Burger King Mexico captures candid shots of people eating its 'clean' meals
» An ad-supported Netflix is just what the doctor ordered - here's how to take advantage
Source: The Drum
» Conservative nonprofit launches ad campaign targeting bills over Big Tech censorship
Source: Fox News
» Google, Meta and Amazon will benefit from the Ukraine war, ad guru Martin Sorrell says
Source: CNBC
» Hole in your budget: is the most annoying ad of the election also the most effective?
Source: The Guardian
» TV Ad Chiefs Press Madison Avenue to Gaze Into Future, Not the Present

Source: Variety

» A harsh new ad hitting Elise Stefanik tests 'replacement' attack
Source: Washington Post
» Broadcasters benefit from ad dollar shift to digital TV
Source: eMarketer
» TiVo aims to bridge CTV and linear for marketers
Source: Fierce Video
» Most Disney+ subscribers will shift to ad-supported tier, company predicts
Source: Digital TV Europe
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