Click here to View in Browser 28 June 2022 Volume 15 Issue No:08 MAM | Marketing GUEST COLUMN: How Micro-Influencers become creators for brands Until recently, the concept of brand endorsements and the way brands reach their target audience has recreated the social media landscape. A newer concept of influencer marketing has emerged in the era of the creator economy. Read More... MAM | Marketing Infectious Advertising bags creative mandate of Independence Brewing Company Infectious Advertising has won the creative mandate for Independence Brewing Company (IBC). The mandate for Infectious Advertising is to manage brand creative development and brand planning and strategy for all four locations. Read More... MAM | MAM | Media And Advertising Social Beat wins digital mandate for Happilo Premium dried fruits and healthy snack brand Happilo has entrusted independent digital marketing agency Social Beat to scale its brand across digital channels. Social Beat was awarded the mandate after a competitive pitch. Read More... MAM | Marketing Dev Kakkad joins CloudTailor as head of consumer activation & brand partnership Direct-to-consumer (D2C) fashion brand, CloudTailor has appointed Dev Kakkad as head of consumer activation and brand partnership. His responsibilities will include identifying and defining the growth plan that will take the business to the next level and bring stakeholder groups together to identify and build impactful solutions. Read More... MAM | Marketing Team Pumpkin retains ITC Foods Division's digital mandate Team Pumpkin will continue to work on digital creatives, moment marketing, and tech-enabled social media for ITC Foods Division brands including Bingo Mad Angles, Bingo Tedhe Medhe, Yippee Noodles, Sunfeast Moms Magic, Aashirvaad Svasti Milk and others. Read More...   Press Releases » What are the 5 Methods of Selecting Projects? » Viacom18 takes criminal action against digital piracy » 8 Daily Writing Habits of Successful Writers » Kevin Pietersen Talks about the IPL's Final Week More News From Indian Television Weekend Unwind with: Zee Studios head marketing Neeraj Joshi Its that time of the week again, when we take a peek into the mind of a corporate head through a fun lens with IndianTelevision.com's 'Weekend Unwind' series- An attempt to get to know the person behind the title a little better, via their nuggets on life & mantras to deal with the curve balls that life throws..........Read More... GUEST COLUMN: OTT platforms are revamping the art of storytelling The OTT space in India is exploding. There are a plethora of options available for people to watch online. Be it any genre, one will find something interesting to watch and enjoy. There are new titles dropping every week, all trying to catch the eye of viewers............. Read More... Barc Week 24: India TV leading news channel in HSM market among 15+ target group Broadcast Audience Research Council (Barc) India's data for Week 24 Hindi Speaking Market (HSM) (Saturday, 11 June 2022 to Friday, 17 June 2022; 24hrs; 15+ audience) for news channel shows India TV as the leading news channel with 13.5 per cent market share. .........Read More... More News From India » Boost customer retention by leveraging your first-party data » Strategygram: The slippery slope of 'Good Enough' Source: ET Brand Equity » Abortion in India: This vintage ad from 70s was ahead of its time » Interactive shows set to drive next phase of growth in OTT Source: Livemint » IPL viewership: Falling ratings and rising rates queer advertising pitch » NBCUniversal, Google top contenders for tie-up with Netflix for ad-supported plan: Wall Street Journal Source: ET » Sun TV rerating rests on capital allocation spin, maintaining ad revenue Source: BS » Pocket FM launches ad solutions on the application Source: Financial Express » Explained: Govt's new guidelines banning surrogate ads Source: Indian Express » Event Announcement: Impact of India's New Cybersecurity Directions; June 2nd #Ad Source: Medianama » 'No Make-Up Brand Would Put Me in Their Ad Film': Sunny Leone Source: News18 » Vodafone-Idea launches its ad-tech platform, Vi Ads Source: TOI » With no celebrity quotient, how can crypto brands change their ad strategy? Source: CNBC TV18   More National News » Ad of the Day: Gut-wrenching home videos emphasize poignant suicide prevention point » How to capture and keep user attention with high-performance YouTube ads Source: The Drum » GOP Senate candidate releases 'RINO hunting' ad aimed at fellow Republicans » Raphael Warnock drops his first attack ad on Herschel Walker Source: NBC News » Cannes Lions Draw Creatives and Execs From the Advertising and Marketing Industries Source: Variety » Sketchy TikTok ads push high-interest payday loans Source: NY Post » Australia launches $11m ad campaign to encourage uptake of Covid boosters and flu vaccines Source: The Guardian » After EU child safety complaints, TikTok tweaks ad disclosures but profiling concerns remain Source: TC » DirecTV Taps Yahoo for Advanced Advertising Source: TV Technology » Google hit by second UK antitrust probe into online ad dominance Source: CNBC » TV Ad Chiefs Press Madison Avenue to Gaze Into Future, Not the Present Source: Variety » The maker of a gun used in the Texas shooting has a history of controversial weapons ads Source: CNN » TiVo aims to bridge CTV and linear for marketers Source: Fierce Video » Announcer Versus Host-Read Podcast Ads: Where Do We Draw The Line? 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