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05 July 2022 Volume 15 Issue No:13

MAM | Media and Advertising

Cadbury launches its new marketing campaign featuring The Great Khali
Mondelez India's Cadbury Fuse has rolled out a new marketing campaign with WWE champion The Great Khali to support its newest 'bhaari' proposition.

MAM | Marketing

Havas Media Group India appoints A K Rao as senior vice president of Havas Sports & Entertainment
Havas Sports & Entertainment, the sports & sponsorship vertical of Havas Media Group India, has appointed Arun Kumar Rao as senior vice president. He will be based in Gurgaon and will report to R Venkatasubramanian, president (investments) & head of Havas Sports.
MAM | Marketing
Hirol Gandhi becomes Ogilvy India's president and head of office for Mumbai & Kolkata
Ogilvy India announced that effective 1 July 2022, Hirol Gandhi has taken over as president and head of office – Mumbai and Kolkata. A postgraduate from NMIMS, Gandhi has been an Ogilvy ambassador for 22 years. He has championed many success stories across clients and in varied leadership roles in Ogilvy, said the agency in a statement.
MAM | Media and Advertising
Nissan India names Mohan Wilson as the new director of marketing
Nissan India has appointed Mohan Wilson as director marketing, product & customer experience, for business transformation for the India market. Mohan Wilson replaces Sriram Padmanabhan and has taken over the position effective 1 July 2022.
MAM | Marketing
GOZOOP group bags integrated marketing mandate for Fit AF
GOZOOP group has bagged an integrated marketing mandate for Fit AF, a homegrown whey protein brand. The brand aims to bridge the manufacturing and flavour gap existing in the Indian health & fitness industry.
Press Releases
» What are the 5 Methods of Selecting Projects?
» Viacom18 takes criminal action against digital piracy
» 8 Daily Writing Habits of Successful Writers
» Kevin Pietersen Talks about the IPL's Final Week
More News From Indian Television
TCH 2022: How to drive the next wave of growth in the digital audio ecosystem
The Indian audio and music landscape has undergone a paradigm shift in the past few years. On-demand audio content and podcasts are transforming people's listening habits, just as on-demand video has changed how viewers watch television.......Read More...
GUEST COLUMN: Influencer marketing trends to keep on your radar in 2022
There is no denying that digital marketing in the modern era is an essential part of brand building and expansion. Not only does digital marketing open doors for brands to connect personally with their customers, but it also enables interactions across countries and cultures........ Read More... unveils 'You Hold the Cards'; onboards Shahid Kapoor
Online poker platform has launched its new brand campaign 'You Hold the Cards' featuring their brand ambassador and Bollywood actor Shahid Kapoor.....Read More...
More News From India
» BWS 2022: Using sports to build brands
» BWS 2022: The era of conversational commerce begins

Source: ET Brand Equity

» Watch: Electric bus manufacturers red flag Govt's order on compulsory advertising under FAME scheme
Source: ET
» Non-fungible Tokens – Reforming the future of luxury fashion brands
» When consumers become your brand ambassadors!

Source: TOI

» LegalKart inks strategic partnership with Times Group's Brand Capital
» As Google steps up its focus on privacy control; brands will have to focus on KPI driven advertising
Source: Financial Express
» BMishkat Verma on Shah Rukh Khan, Akshay Kumar featuring in tobacco ads: 'They are actors, not moral science teachers'
Source: HT
» The Great Khali turns delivery man for Cadbury Fuse
Source: Afaqs
» Gozoop wins the marketing mandate for Fit AF
Source: Campaign India
More National News
» Ofcom's ad break extension risks 'alienating' viewers, warn media execs
» Ad of the Day: McDonald's turns golden arches into swings to encourage play in Dubai
Source: The Drum
» Docomo and CyberAgent to establish new advertising company
Source: Japan Today
» Motion Icon, Motivate Media bring retail advertising to escalators
Source: Gulf News
» TV Ad Chiefs Press Madison Avenue to Gaze Into Future, Not the Present

Source: Variety

» Twitch's Ricky Chanana on Gen Z, influencers and their impact on advertising
Source: ADNews
» HK leader John Lee spends $2.37m on advertising
Source: MI
» 19-Year-Old Jule Brand Eager To Shine At Women's Euro 2022
Source: Forbes
» The maker of a gun used in the Texas shooting has a history of controversial weapons ads
Source: CNN
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