Click here to View in Browser 01 July 2022 Volume 15 Issue No:11 iWorld | OTT Music NFTs are an alternative way for artists to increase their earning potential: Report Music NFTs are an alternative way for artists, most of whom depend on extractive record labels and centralised platforms to earn a living, to increase their earning potential, according to a report by video games, data, analytics and market research firm Newzoo. This allows them to sell their singles, EPs, or albums as NFTs to their most loyal fans, it added.  Read More... MAM | Marketing Tenovia Solutions bags Maharishi Ayurveda's e-com mandate Tenovia Solutions on Thursday announced that it has signed up the e-commerce mandate of Maharishi Ayurveda. The mandate primarily includes the performance marketing and marketplace support for Maharishi Ayurveda and will focus on setting the strategy for Maharishi Ayurveda's D2C and marketplace channel in India & the UK market.  Read More... MAM | Marketing ASICS India inks deal with cricketer Prasidh Krishna Japanese sports performance brand ASICS welcomed Indian cricketer and prolific right-arm fast bowler Prasidh Krishna into the ASICS family. He broke a 24-year-old Indian record for most wickets in an ODI debut by picking up four wickets against England in March 2021. Read More... MAM | Media and Advertising upGrad on-boards Rakesh Raju as director of brand marketing Strengthening its leadership team, Asia's higher Edtech major upGrad has announced the appointment of Rakesh Raju as the director of brand marketing. Read More... MAM | Marketing GoDaddy launches new campaign aimed at giving 'visibility' to SMEs GoDaddy, the company that empowers everyday entrepreneurs, today launched a new India marketing campaign focusing on the benefits of creating an online presence to make business 'visible' around the globe, irrespective of the size and the location. The campaign strives to inspire and empower more women entrepreneurs to go online and make opportunities more inclusive. Read More...   Press Releases » What are the 5 Methods of Selecting Projects? » Viacom18 takes criminal action against digital piracy » 8 Daily Writing Habits of Successful Writers » Kevin Pietersen Talks about the IPL's Final Week More News From Indian Television ASCI processes 5532 complaints in 2021-22; education remains most violative sector The Advertising Standards Council of India (ASCI) released its annual complaints report for the period April' 21 – March' 22, during which it processed 5,532 advertisements across mediums including print, digital, and television. .......Read More... mSix&Partners wins integrated media mandate for VKC Nuts Aditya Birla Group venture Applause Entertainment plans to foray deep into acquiring and upgrading the regional offerings and aim to have a robust and comprehensive slate of content. The content house will continue to focus on premium dramas for its regional productions.............. Read More... Social Panga on boards Indrayudh Mitra & Archana Sudarsan; bolsters creative leadership Integrated digital marketing agency, Social Panga has further strengthened its creative team. The agency, founded by Gaurav Arora and Himanshu Arora, has appointed Indrayudh Mitra as senior creative director & Archana Sudarsan as creative director. ......Read More... More News From India » Iconic luxury brand Lancome re-enters the Indian market » Rakesh Raju joins upGrad as brand marketing director Source: ET Brand Equity » Rival violating order, using our pictures in advertisement, eatery submits in HC Source: Indian Express » Malaika Arora, Arjun Kapoor are proud of Deepika Padukone after spotting her ad in Paris. Latter reacts Source: India Today » Krishna Vedati named as Byju's president for global growth and strategy Source: BS » Binance brings Khaby Lame as brand ambassador Source: Financial Express » Release salaries of ad-hoc teachers: DU's Executive Council, Finance Committee Source: New Indian Express » Lenskart acquires majority stake in Japanese eyewear brand Owndays Source: BS » Kesar India Limited Listing: real estate brand with 123.70 L sqft land reserve Source: News18 » Yami Gautam appointed as Brand ambassador of Dollar Missy » Koffee with Karan's promotional ads are humble-brag with a dash of self-deprecation Source: Afaqs   More National News » Advertisers, pay attention – interactive ads boost performance » How to capture and keep user attention with high-performance YouTube ads Source: The Drum » GOP Senate candidate releases 'RINO hunting' ad aimed at fellow Republicans » Raphael Warnock drops his first attack ad on Herschel Walker Source: NBC News » Cannes Lions Draw Creatives and Execs From the Advertising and Marketing Industries Source: Variety » Australia launches $11m ad campaign to encourage uptake of Covid boosters and flu vaccines Source: The Guardian » DirecTV Taps Yahoo for Advanced Advertising Source: TV Technology » Google hit by second UK antitrust probe into online ad dominance Source: CNBC » TV Ad Chiefs Press Madison Avenue to Gaze Into Future, Not the Present Source: Variety » The maker of a gun used in the Texas shooting has a history of controversial weapons ads Source: CNN » TiVo aims to bridge CTV and linear for marketers Source: Fierce Video » Announcer Versus Host-Read Podcast Ads: Where Do We Draw The Line? 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