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24 Jan 2022 Volume 14 Issue No:02
MAM | Marketing
We want to be the poster boy for Web 3.0-led marketing in India: WATConsult's Sahil Shah Hybrid digital agency, WATConsult from the Isobar India group celebrated its 15th anniversary this month by launching an NFT (Non-fungible Token) in the form of digital artwork. Titled 'Once a WATizen, always a WATizen', it contained the names of all its 1500+ employees- past and present- to commemorate the milestone. Read More...
MAM | Media And Advertising
Britannia's new campaign stresses on protein consumption for young Indians Britannia Industries has launched a new TVC for Britannia Cheese that talks about its protein rich nutritional qualities. Proteins are by far one of the most important macro nutrients that should be part of a healthy diet and through the new campaign, the Dairy company aims to raise awareness about the role of Britannia Cheese as part of children's nutrition. Read More...
MAM | Marketing
GUEST COLUMN: The harm that good ads do If you want to greet somebody in the morning, two things are essential. First, you have to say 'Good Morning,' not 'Good Night' or 'Good Afternoon.' And second, you should say it pleasantly. If this combination goes haywire, you won't get the other person to say 'Good Morning' to you, and with a smile. Read More...
MAM | Marketing
HUL top advertiser in week 2: Barc Maintaining lead in the second week of 2022 (8-14 January), Hindustan Lever Ltd (HUL) delivered ad volumes of 4010.93, as per Barc data. Reckitt Benckiser India was second at 3187.2 ('000s). Ponds India finished third with ad volumes of 995.42. Read More...
MAM | Media And Advertising
RepIndia bags digital and creative mandate for Sleepwell Sheela Foam Ltd's consumer-facing brand Sleepwell has announced the appointment of the independent agency RepIndia as its mainline agency for brand communication for all brands and categories under the Sleepwell brand umbrella. Read More...
More News From Indian Television
Podcast consumption on Gaana jumped 40 % YoY in 2021: CMO Shashwat Goswami If the digital revolution paved the way for the OTT boom, it also provided a fresh impetus to the audio industry to evolve with the changing times. As the habit of consuming content on the go became a lifestyle for people, audio emerged as the most convenient option to keep one entertained and informed without any hassles........... Read More...
Vodafone Idea reports consolidated loss of Rs 7,231 cr in Q3 Vodafone Idea on Friday reported a consolidated loss of Rs 7,230.9 crore for the third quarter ending December 2021. This is up from Rs 4,532.1 crore that the telecom major reported in the corresponding quarter previous year....... Read More...
Reliance net profit jumps 41 % YoY to reach Rs 18,549 crores in Q3 Mukesh Ambani-led conglomerate Reliance Industries Ltd (RIL) continued its golden run, and posted a net profit of Rs 18,549 crores for the third quarter ended 31 December 2021. This is an increase of 41 per cent from ₹13,101 crore reported a year ago during the same period........ Read More...
More News From India
» 30% ad budgets go into digital media today: Bata » '30-35% advertising budget goes into digital media today' Source: Live Mint » Google Asks Judge to Squash Lawsuit That Accused Company of Abusing Ad Market » Gucci Ad Draws Flak for Using Tigers, Carole Baskin from Netflix Show Slams Fashion Brand Source: News18 » Tech giant Google lands in trouble over 'Deceptive' Pixel 4 radio ads » Facebook, Google face tighter ad-tracking restrictions in Europe Source: BS » Groww's ad films speak 'investment ki bhaasha' from musicians' rhythm to tailor' s measurements Source: ETBrand Equity » Edtech firms work to get communication right with the ASCI Source: ET » Woman stands on top of Burj Khalifa again in viral Emirates ad. This time, there is a massive A380 plane too Source: India Today » Man posts ad to sell his car, loses it after giving it for test drive Source: New Indian Express » Kerala high court orders strict action against advertising agencies Source: TOI » UK bans ad showing girl eating cheese while hanging upside down Source: Indian Express » UK bans ad showing girl eating cheese while hanging upside down Source: CNBC TV18 » Google aims to improve spotty enforcement of children's ads policy Source: Financial Express
More National News
» Vroom Super Bowl ad gives online car buying the Hollywood treatment » Samsung takes down ad featuring drag queen in Singapore after backlash Source: The Drum » European parliament backs big limits on tracking ads » New privacy bill would put major limits on targeted advertising Source: TC » House Beer Bares All In New Ad Campaign » How Machine Learning Is Shaping The Future Of Advertising Source: Forbes » European lawmakers vote to ban online advertising based on sensitive information like sexuality and political orientation Source: Fortune » European Parliament approves initial proposal to ban some targeted ads Source: The Verge » Singapore police warns of ad scams targeting Google search users Source: ZDNet » Dairylea cheese ad banned for showing girl eating upside down Source: BBC » WarnerMedia ad chief sees 'droves' of consumers choose HBO Max with ads Source: Fierce Video » Browser settings to change ASAP if you want to protect your privacy Source: CNet » Facebook, Google Face Tighter Ad-Tracking Curbs in Europe Source: Bloomberg » Boss says 'no snowflakes' should apply on job ad for labourer Source: Metro » Irdeto launches server side ad insertion Source: Broadband TV News
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