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20 Jan 2022 Volume 14 Issue No:100
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Metrological
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MAM | Media And Advertising

 
Parle Hide & Seek plays cupid for adolescent love in new campaign  
With still some days to go for Valentine's Day, food company major Parle Products has launched its latest advertising campaign for its chocolate chip cookie brand Hide & Seek highlighting feelings of adolescent romance.  
Read More...  
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MAM | Media And Advertising

 
Chimp&z Inc bags digital mandate for MuscleXP, Man Arden  
Merge Infinity Network's integrated marketing agency Chimp&z Inc has bagged the digital marketing mandate for MuscleXP, a premium-quality sports supplement brand, and Man Arden, a male grooming and skincare brand from the house of Emmbros Overseas Lifestyle Pvt Ltd.  
Read More...  
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iWorld | OTT

 
WinZO ropes in Youtuber CarryMinati as brand ambassador  
Homegrown interactive entertainment platform WinZO has roped in independent content creator Ajey Nagar who goes by the alias CarryMinati, as its brand ambassador. The New Delhi-headquartered interactive social gaming startup seeks to leverage its foothold within the gaming community in India with this strategic partnership.  
Read More...  
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MAM | Media And Advertising

 
apna appoints Shantanu Preetam as its first CTO  
Homegrown jobs and professional networking platform apna has announced the appointment of Shantanu Preetam as its first chief technology officer (CTO). As the CTO at apna, Preetam will be responsible to build upon the technology foundation, strengthening it further through the platform and right organisational structure.  
Read More...  
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MAM | Media And Advertising

 
Industry veteran Prasoon Kumar joins Arzooo as VP-strategy  
Consumer electronics veteran Prasoon Kumar has joined B2B commerce platform Arzooo as vice president, strategy. Kumar has been at the forefront of leading distribution, sales and channel strategy for some of India's largest white goods brands.  
Read More...  
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MAM | Media And Advertising

 
Amazon's Kunal Tiwari joins GoKwik as chief product officer  
GoKwik on Wednesday announced the onboarding of Amazon's Kunal Tiwari as its chief product officer. According to a statement, the company aims to expand its product portfolio and further strengthen its existing product suite to offer best-in-class support to D2C brands.  
Read More...  
 
Press Releases
» News18 Rajasthan & MP/CG launch 'Vaccine Kavach Ko Na Nahi' campaign
» Zee Ganga set to bring latest season of 'Memsaab No 1'
» India Ahead consolidates youth connect starting with poll-bound Uttar Pradesh
» News18 India's special campaign urges people to get fully vaccinated
More News From Indian Television
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Den Networks posts consolidated revenues of Rs 294 cr in Q3 FY22
Den Networks has released its financial results for the third quarter of FY 2022. The company reported consolidated revenue of Rs 294 crore and consolidated EBITDA of Rs 50 crore........... Read More...
 
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Time to bring progressive law, not ban online games: FICCI Gaming Committee
The FICCI Gaming Committee (FGC) has spoken out against statements made by the chief minister of Tamil Nadu to bring an end to online gaming in the state. ......... Read More...
 
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Nazara acquires majority in ad tech company Datawrkz
Sports media company Nazara Technologies has entered an agreement to acquire 55 per cent stake in programmatic advertising and monetisation company Datawrkz valuing the company at Rs 255 crore (~$30 million) linked to CY 22 EBITDA performance...... Read More...
 
More News From India
     
»   Shah Rukh and Gauri Khan watch LG's rollable TV in latest ad
»   Little Kukki asks 'Assi Reach Gaye?' in Oyo's new ad
    Source: ETBrand Equity
»   US introduces privacy bill to ban online 'surveillance advertising'
»   UK govt cracks down on misleading cryptocurrency ads to protect consumers
    Source: BS
»   HomeLane eyes Rs 1,500-crore IPO by mid-2022
»   Brands' innings with king Kohli likely to continue
    Source: ET
»   Woman stands on top of Burj Khalifa again in viral Emirates ad. This time, there is a massive A380 plane too
    Source: India Today
»   Google misled publishers and advertisers, unredacted lawsuit alleges
    Source: Live Mint
»   Mocking Men to Joking About Religion, Here's What Indians Find Most Offensive in Ads
    Source: News18
»   Man posts ad to sell his car, loses it after giving it for test drive
    Source: New Indian Express
»   Google, Facebook CEOs cheating in online ad sales, alleges lawsuit
    Source: Zee News
»   Shah Rukh Khan features in new ad with Gauri Khan, fans tag them as 'cutest couple ever'
    Source: Indian Express
»   UK bans ad showing girl eating cheese while hanging upside down
    Source: CNBC TV18
»   Work That Speaks | Top 10 Ads Video Countdown December 2021
    Source: Financial Express
     
 
More National News
     
»   Motorway pulls into ad fast lane with ITV Six Nations sponsorship
»   Walkers multi-million-pound comeback features ad shot from bottom of crisp bag
    Source: The Drum
»   Dairylea cheese ad banned for showing girl eating upside down
»   Love Island contestants called out over social media ads
    Source: BBC
»   How Machine Learning Is Shaping The Future Of Advertising
»   7 Biggest Online Advertising Blunders
    Source: Forbes
»   Democrats unveil bill to ban online 'surveillance advertising'
    Source: The Verge
»   U.S. Senate candidate Gary Chambers smokes marijuana in new campaign ad
    Source: CBS News
»   New privacy bill would put major limits on targeted advertising
    Source: TC
»   WarnerMedia ad chief sees 'droves' of consumers choose HBO Max with ads
    Source: Fierce Video
»   Browser settings to change ASAP if you want to protect your privacy
    Source: CNet
»   Hemp-based merchants say Facebook's 'unfair' ad bans hurt small businesses
    Source: NY Post
»   Boss says 'no snowflakes' should apply on job ad for labourer
    Source: Metro
»   German court paves way for regional advertising on national TV
    Source: Broadband TV News
     
 
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