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19 Jan 2022 Volume 14 Issue No:99
MAM | Marketing
Kantar Annual Trends 2022 report unveils 10 themes for recovery & innovation 2021 has been a year of discovery for consumers. As we learn to adjust in a world that changes often and unpredictably, brands would need to listen more intently to consumers than ever before, be transparent in their promises and provide solutions for their evolving needs. Read More...
MAM | Media And Advertising
FoxyMoron bags digital mandate for Organic Tattva FoxyMoron, the full-service creative and performance agency under the Zoo Media Network has bagged full-funnel digital and performance marketing mandate for Organic Tattva, following a multi-agency pitch. The business will be handled by the agency's Gurgaon office. Read More...
MAM | Marketing
Crypto exchange OKEx rebrands as OKX Cryptocurrency exchange OKX on Tuesday announced a company-wide rebrand that reflects the dynamism and accelerating adoption of cryptocurrency. This shift, as highlighted by the company's name change from OKEx to OKX. Read More...
MAM | Marketing
Zepto unveils new campaign for its fruits & vegetables offering Grocery delivery app Zepto has launched a new DVC to drive its biggest offering yet - fruits and vegetables. Coming just a few months since its launch campaign, this latest campaign developed by L&K Saatchi & Saatchi consists of three digital films that build on the brand's promise of delivering a fresh and wide range of fruits and vegetables within the promised ten minutes. Read More...
MAM | Marketing
Shashi Sinha, Vikram Sakhuja join Axis My India advisory board Consumer data intelligence company Axis My India on Tuesday announced the constitution of a pioneering advisory board with IPG Mediabrands CEO Shashi Sinha and Madison Media Group CEO Vikram Sakhuja joining the board. Sakhuja is nominated as chairman of the board. Read More...
MAM | Media And Advertising
Zee Learn appoints Anish Shah as chief financial officer Zee Learn on Tuesday announced the appointment of Anish Shah as chief financial officer (CFO). Shah is a chartered accountant with more than two decades of experience. He has experience across various industries like fin-tech, telecommunications, airlines and manufacturing. Read More...
More News From Indian Television
VBS 2022: Getting ready for the post-pandemic world Indiantelevision.com is back with the 18th edition of the Video & Broadband Summit (VBS). The day-long summit will be held virtually on 19 January 2022, from 10.00 am to 5.00 pm. VBS 2022 is co-powered by broadpeak. Disney Star is presenting partner and NxtDigital is the summit partner........... Read More...
Podcast Advertising: Opening new doors for marketers With ABP Live, Clubhouse, and other similar platforms making the right noise, the long format of audio content has gained popularity, and drawn the attention of marketers too......... Read More...
EPIC's new philosophy- 'Soch Se Aage'- keep the creators going IN10 Media Network's infotainment channel EPIC started its journey in 2014 with content focusing on Indian history, folklore, and mythology. And since then the channel has continued to recognize the opportunity for differentiated content and experimented with it....... Read More...
More News From India
» HUL, Reckitt were top advertisers on television in 2021: TAM AdEx » Smallcase reaches out to new investors through latest ad Source: ETBrand Equity » UK govt cracks down on misleading cryptocurrency ads to protect consumers » Spain joins India, Singapore to reign in crypto ads promising wild returns Source: BS » HomeLane eyes Rs 1,500-crore IPO by mid-2022 » Brands' innings with king Kohli likely to continue Source: ET » Woman stands on top of Burj Khalifa again in viral Emirates ad. This time, there is a massive A380 plane too Source: India Today » Google misled publishers and advertisers, unredacted lawsuit alleges Source: Live Mint » Mocking Men to Joking About Religion, Here's What Indians Find Most Offensive in Ads Source: News18 » Man posts ad to sell his car, loses it after giving it for test drive Source: New Indian Express » Google, Facebook CEOs cheating in online ad sales, alleges lawsuit Source: Zee News » Shah Rukh Khan features in new ad with Gauri Khan, fans tag them as 'cutest couple ever' Source: Indian Express » UK bans ad showing girl eating cheese while hanging upside down Source: CNBC TV18 » Work That Speaks | Top 10 Ads Video Countdown December 2021 Source: Financial Express
More National News
» Motorway pulls into ad fast lane with ITV Six Nations sponsorship » Walkers multi-million-pound comeback features ad shot from bottom of crisp bag Source: The Drum » Dairylea cheese ad banned for showing girl eating upside down » Love Island contestants called out over social media ads Source: BBC » How Machine Learning Is Shaping The Future Of Advertising » 7 Biggest Online Advertising Blunders Source: Forbes » Democrats unveil bill to ban online 'surveillance advertising' Source: The Verge » U.S. Senate candidate Gary Chambers smokes marijuana in new campaign ad Source: CBS News » New privacy bill would put major limits on targeted advertising Source: TC » WarnerMedia ad chief sees 'droves' of consumers choose HBO Max with ads Source: Fierce Video » Browser settings to change ASAP if you want to protect your privacy Source: CNet » Hemp-based merchants say Facebook's 'unfair' ad bans hurt small businesses Source: NY Post » Boss says 'no snowflakes' should apply on job ad for labourer Source: Metro » German court paves way for regional advertising on national TV Source: Broadband TV News
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