|
|
|
Click here to View in Browser
18 Jan 2022 Volume 14 Issue No:98
MAM | Media And Advertising
Alia Bhatt performs magic tricks in Lay's new ad for 'thinnest chips' Lay's has launched a new digital campaign for its recently introduced "thinnest range of chips" - Lay's Wafer Style. Titled '#TheThinPossibleChip', the campaign encourages fans to try fun and quirky magic tricks using the flavourful and light, "Lay's Wafer Style – a chip so thin and paper-like, that it disappears." Read More...
MAM | Marketing
Havas Media Group India elevates Uday Mohan as president & chief client officer Havas Media Group India on Monday announced the elevation of Uday Mohan to the role of president and chief client officer, effective immediately. This new announcement is aligned with Havas Group India's vision of building strong leadership across each of its agencies, said the company. Read More...
MAM | Marketing
WATConsult celebrates 15 years of inception with NFT WATConsult, an Isobar company and hybrid digital agency from dentsu India has completed 15 years of its inception this month. To commemorate the milestone, WATConsult has created a digital artwork in the form of NFT (non-fungible token). Read More...
MAM | Marketing
Eggoz Nutrition unveils its 'Extra In The Ordinary' campaign Eggoz Nutrition, a Gurgaon-based consumer-oriented and integrated farmer egg brand has launched a new campaign called 'Extra In The Ordinary.' Produced by Some Place Nice, the campaign was launched online, utilising a combination of static and video assets to reach the target demographic and increase brand awareness. Read More...
MAM | Media And Advertising
The Mavericks wins PR mandate for e-cycle brand Hero Lectro Following a competitive multi-agency pitch, The Mavericks India, a reputation management advisory firm, has announced that it has won the national communications mandate for Hero Lectro e-cycles. As part of the engagement, The Mavericks will work with Hero Lectro to drive specific narratives around the category as well as the brand Read More...
MAM | Marketing
Freshworks' Girish Mathrubootham named 'Digital Person of the Year' at IDA 2022 Freshworks CEO and founder Girish Mathrubootham has bagged the 'Digital Person of the Year' award at the recently concluded India Digital Awards (IDA) 2022, organised by the Internet and Mobile Association of India (IAMAI). Instituted in the year 2009, IDA is one of the oldest awards for the digital industry. Read More...
More News From Indian Television
Broadcasters huddle up, as 5G roll-out plan gathers pace Just as the industry was gearing up to welcome 2022, the Telecom Regulatory Authority of India (Trai) set the ball rolling on the 5G roll-out in India. The next wave of disruption in the telecom sector is set to hit 13 cities in the first phase: Gurugram, Bengaluru, Kolkata, Mumbai, Chandigarh, Delhi, Jamnagar, Ahmedabad, Chennai, Hyderabad, Lucknow, Pune, and Gandhi Nagar.......... Read More...
Pokemon Company banks on multilingual content to boost its Indian presence The Pokemon Company has announced its India-focused hinterland content strategy to drive its subscriber base and viewership on YouTube. After the success of its Hindi YouTube channel, the company will also roll out its latest Pokemon animated series 'Pokemon Journeys' in three more regional languages - Telugu, Tamil and Bengali....... Read More...
Sun TV maintains lead, Star Utsav & Dhinchaak big gainers in 2022: Barc Continuing the lead from the last week of 2021, Sun TV began the New Year as the top performer in the first week of 2022. The Tamil GEC garnered weekly AMAs of 3020.98 according to Broadcast Audience Research Council (Barc) data for the period of 1-7 January........ Read More...
More News From India
» Google manipulated advertising, harmed publishers, alleges Texas lawsuit » Aditya Birla Fashion and Retail faces data breach on its portal Source: ETBrand Equity » Google misled publishers and advertisers, unredacted lawsuit alleges » 'Our first principle is to build a brand that has a purpose' Source: Live Mint » Brands' innings with king Kohli likely to continue » Hurt religious sentiments among major triggers for ads found 'offending' in last 3 years: ASCI Source: ET » Farming heading to dangerous future: Amit Shah » Radicalisation pipelines: How targeted advertising on social media drives people to extremes Source: New Indian Express » Google, Facebook CEOs cheating in online ad sales, alleges lawsuit Source: Zee News » Shah Rukh Khan features in new ad with Gauri Khan, fans tag them as 'cutest couple ever' Source: Indian Express » Insulting word for tribals in govt ad: Cong Source: TOI » Mumbai: Youth lured in Gigolo job trap, duped of Rs 1.5 lakhs Source: India Today » Global consumer spending on mobile apps hits $170 billion in 2021 Source: BS » Google, Facebook CEOs Colluded in Online Ad Sales, Lawsuit Alleges Source: News18 » Work That Speaks | Top 10 Ads Video Countdown December 2021 Source: Financial Express
More National News
» 7 Biggest Online Advertising Blunders » Change Is Coming To Digital Advertising In 2022: Five Strategies For Online Ad Success Source: Forbes » RAF's thrilling ad showcases the tense highs of the job » Meatless Farm recruits people with meaty names for Veganuary ad Source: The Drum » Manchester electronic ad boards each use electricity of three households » Fossil fuel firms among biggest spenders on Google ads that look like search results Source: The Guardian » Give users genuine control over ad targeting, MEPs urged Source: TC » WarnerMedia ad chief sees 'droves' of consumers choose HBO Max with ads Source: Fierce Video » Discovery buys into OpenAP advanced advertising JV Source: Fierce Video » Browser settings to change ASAP if you want to protect your privacy Source: CNet » Hemp-based merchants say Facebook's 'unfair' ad bans hurt small businesses Source: NY Post » Pregnant women urged to get jabbed in new ad campaign Source: Metro » Geico made the Portal ad we never asked for Source: The Verge » German court paves way for regional advertising on national TV Source: Broadband TV News » This 2021 holiday ad received thousands of complaints Source: CBC
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.
