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14 Jan 2022 Volume 14 Issue No:96

specials | Year-Enders

#Retrace2021: Influencer-led purchases played a big role in driving growth: SUGAR CEO Vineeta Singh  
An established name in the Indian beauty & personal care market, SUGAR Cosmetics was among the early movers into the D2C (direct-to-consumer) space as a digital-first cosmetic brand. Nurtured by Vineeta Singh, an IIT & IIM graduate who co-founded the beauty startup in the year 2015 along with her husband. 
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MAM | Marketing

Sanfe forays into beauty segment, eyes Rs 25 cr revenue run rate  
Homegrown feminine hygiene and intimate skincare brand Sanfe is now foraying into the beauty category by the name - Sanfe Beauty. The brand has launched 25 new products which are dermatologically tested for facial skincare and hair care, it announced on Thursday.  
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MAM | Marketing

PhonePe launches hyper-local campaign in South India  
While there is a PhonePe Insurance campaign for Hindi-speaking markets, talking to South India meant starting with a fresh slate for the online insurance brand. After a multi-agency pitch, 82.5 Communications won the creative mandate to extend PhonePe's 'Tension Chhodo, Insurance Lo' campaign to the five states of South India.  
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MAM | Marketing

HomeTown announces its flagship consumer-focussed 'Mano Ya Na Mano' campaign  
HomeTown, the flagship store of Praxis Home Retail Ltd and a home solutions brand has announced its annual marketing campaign 'Mano Ya Na Mano' for its consumers. In order to drive buzz and salience, HomeTown has conceptualised a month-long sale starting from 8 January to February.  
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iWorld | OTT

Tinder celebrates 'Journey Of Firsts' with its latest campaign  
Global dating app Tinder has unveiled a collection of heart-warming short films in India that depict real moments of countless dating stories and diverse connections that started on the app. Anchored to the tune by Hanita Bhambri, the feel-good campaign showcases four separate short films that are versions of the millions of first kisses, first dates, first move, making up and more, that all started on Tinder.  
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MAM | Media And Advertising

RepIndia appoints Durgesh Tiwari as senior account director-ORM  
Independent digital agency RepIndia has announced the appointment of Durgesh Tiwari as a senior account director - ORM. With this strategic appointment, the agency is set to further strengthen its online reputation management and social response management verticals, it said in a statement. 
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Press Releases
» Zee Ganga set to bring latest season of 'Memsaab No 1'
» India Ahead consolidates youth connect starting with poll-bound Uttar Pradesh
» News18 India's special campaign urges people to get fully vaccinated
» Zee Biskope announces programming lineup for New Year
More News From Indian Television
Broadcasters cheer, as TRPs for news channels to resume after regulatory reboot
After a year-long wait, the ministry of information and broadcasting (I&B) on Wednesday finally gave its go-ahead to Broadcast Audience Research Council (Barc) India to immediately resume ratings for TV news channels, giving broadcasters a reason to cheer in the new year....... Read More...
Barc to resume news genre ratings with immediate effect: MIB
The ministry of information and broadcasting (MIB) has asked Broadcast Audience Research Council (Barc) India to resume TV audience measurement ratings for the news genre with immediate effect and also release three months of data for the genre in a monthly format....... Read More...
I&B ministry forms Joint Working Group for audience measurement sampling
The ministry of information and broadcasting (MIB) has formed a Joint Working Group to formulate a mandate for exploring data capturing capabilities in Set Top Boxes (STBs) for audience measurement sampling...... Read More...
More News From India
»   ASCI defines ads that people find offensive in India
»   Malaika Arora drinks Kapiva's skin food in new ad
»   JSCL inked pact for installation of static ad panels in Jammu
    Source: ETBrand Equity
»   What  upsets  us  about  ads? ASCI  explores
»   Jacob's Creek appoints cricketer Mithali Raj as brand ambassador
    Source: Live Mint
»   Hurt religious sentiments among major triggers for ads found 'offending' in last 3 years: ASCI
»   Twitter buys minority stake in digital advertising firm Aleph
    Source: ET
»   Radicalisation pipelines: How targeted advertising on social media drives people to extremes
»   Ad hoc Delhi covid response shows lack of coherence
    Source: New Indian Express
»   Global consumer spending on mobile apps hits $170 billion in 2021
    Source: BS
»   Shah Rukh Khan features in new ad with Gauri Khan, fans tag them as 'cutest couple ever'
    Source: Indian Express
»   Former Indian football team captain Victor Amalraj becomes Brand Ambassador of SCB
    Source: TOI
»   Hyperlocal TV ads, Visual Search and The Persuasive Power of Voice
    Source: CNBCTV18
»   Car ads in this country will now carry eco-friendly messages
    Source: Times Now News
»   Actor Nidhhi Agerwal Comes Under Fire For Posting Ad Promoting Liquor Brand
    Source: News18
»   Work That Speaks | Top 10 Ads Video Countdown December 2021
    Source: Financial Express
More National News
»   Change Is Coming To Digital Advertising In 2022: Five Strategies For Online Ad Success
»   The Super Bowl Ad Themes Agency Experts Expect To See In 2022
    Source: Forbes
»   RAF's thrilling ad showcases the tense highs of the job
»   Meatless Farm recruits people with meaty names for Veganuary ad
    Source: The Drum
»   Manchester electronic ad boards each use electricity of three households
»   Fossil fuel firms among biggest spenders on Google ads that look like search results
    Source: The Guardian
»   Give users genuine control over ad targeting, MEPs urged
    Source: TC
»   WarnerMedia ad chief sees 'droves' of consumers choose HBO Max with ads
    Source: Fierce Video
»   Discovery buys into OpenAP advanced advertising JV
    Source: Fierce Video
»   Browser settings to change ASAP if you want to protect your privacy
    Source: CNet
»   'The real issue here is around publisher trust': Advertisers on alert as cookie consent concerns rise
    Source: Digiday
»   Pregnant women urged to get jabbed in new ad campaign
    Source: Metro
»   Geico made the Portal ad we never asked for
    Source: The Verge
»   German court paves way for regional advertising on national TV
    Source: Broadband TV News
»   This 2021 holiday ad received thousands of complaints
    Source: CBC
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