Click here to View in Browser 08 Aug 2022 Volume 15 Issue No:36   MAM | Marketing Nykaa gets board approval to buy digital lifestyle platform Little Black Book Nykaa has confirmed its board's approval for the acquisition of Iluminar Media's Little Black Book (LBB), a millennial-focused lifestyle discovery platform. This is in line with Nykaa's fundamental, content-first strategy for connecting with its devoted customer base. Read More... MAM | Marketing Emami ropes in Katrina Kaif as the face of 'Mantra' spice range Emami Group's branded food arm, Emami Agrotech, on Thursday announced onboarding Bollywood actress Katrina Kaif as brand ambassador for its spice range, 'Emami Healthy & Tasty Mantra Masala.' Mantra's collaboration with Kaif is expected to reach out to audiences across age groups with ever-changing taste preferences across Indian geographies. Read More... MAM | Marketing Kohler India awards its digital media duties to Interactive Avenues Kohler India, a leading global lifestyle brand in the kitchen and bath space, has appointed Interactive Avenues-a Reprise Network company-as its digital agency following a multi-agency pitch. Read More... MAM | Marketing Catamaran announces leadership rejig: names M.D. Ranganath as chairman & Deepak Padaki as president Bangalore-headquartered investment firm, Catamaran has announced the appointment of M.D. Ranganath as its chairman. As a president of the firm for the last three years, Ranganath was instrumental in creating a strong foundation for growth of the firm's investments and their performance. Read More... MAM | Media And Advertising Shyam Steel launches new digital campaign featuring Olympic medallists Lovlina Borgohain & Manpreet Singh Shyam Steel has launched a new digital campaign featuring Olympic medallists Lovlina Borgohain and Manpreet Singh. Designed by Creek Creatives, the campaign will be promoted heavily through social and digital media. Read More...   Press Releases » What are the 5 Methods of Selecting Projects? » Viacom18 takes criminal action against digital piracy » 8 Daily Writing Habits of Successful Writers » Kevin Pietersen Talks about the IPL's Final Week More News From Indian Television Trai seeks views on Big Data & AI adoption to improve telecom services in future The 5G spectrum auction that happened recently is a big step towards the launch of new internet and telecom experience in India. 5G will take India's telecom services to the next level and bring it at par with countries like China, the US, and South Korea...........Read More... Amit Shah launches Doordarshan's new serial 'Swaraj- Bharat Ke Swatantrata Sangram ki Samagra Gatha' The mega historical new Doordarshan's Hindi serial 'Swaraj- Bharat Ke Swatantrata Sangram ki Samagra Gatha' was launched by Union Minister of Home Affairs and Cooperation Amit Shah on Friday..........Read More... News18 India garners 12.8 per cent average market share during Week 27-30: Barc News18 India has widened its lead in the Hindi-speaking 15+ market with 12.8 per cent market share during Week 27-30 as per Broadcast Audience Research Council (Barc) India data..........Read More... More News From India » Philips sees rise of self-care and DIY trends in grooming » Streaming platforms go aggressive on marketing big international shows Source: Live Mint » Infectious Advertising wins the creative duties of multiple Bayer brands » Print advertising recorded three times growth in ad space in May 2022: TAM AdEx Source: FE » Martech manoeuvre with FB and Microsoft: Vishal Subharwal, HDFC Life » HDFC Life's latest campaign promotes financial planning for the children's futures Source: ET Brand Equity » Amitabh Bachchan surprised as he features on hair salon's advertisement board, see pic Source: India TV News » Egg-spelled: Why eggs keep disappearing from midday meal menus Source: ET » Funding winter hits start-up advertising spend across properties Source: BS » Sikh Boy Features in Burberry's New Ad, Internet Applauds Brand for Representation Source: News18 » Ernakulam Additional Sessions Court refrains Hyderabad-based firm from using trademark Source: New Indian Express   More National News » As an advertising recession looms, these stocks are best positioned to weather the volatility » Why Mark Zuckerberg's other big bet, outside the metaverse, is Whatsapp for business Source: CNBC » Advertising Slowdown Spreads Beyond Tech Giants to Hit TV Networks, Publishers » Netflix Is Scrambling to Learn the Ad Business It Long Disdained Source: WSJ » Ad of the Day: Marcus Rashford and Dave team up for animated Beats by Dre spot » AU & NZ ad spends robust despite global economic uncertainty Source: The Drum » ISpotTV Study: TV/Video Ad Impressions Up In First Half Of 2022 Source: Forbes » Democratic ads boosted extremists in Republican primaries. Was that wise? Source: The Guardian » Inflation, abortion top campaign ad themes for third month in a row Source: NBC News » Charter's advertising sales unit integrates streaming TV capabilities Source: Fierce Video » Hearst Television Names Preman Narayanan VP of Ad Operations & Information Services Source: TV Technology To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.