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04 Aug 2022 Volume 15 Issue No:34
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Metrological
 
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MAM | Marketing

Chinese smartphone brands Oppo, Vivo India & Xiaomi under tax sleuths' lens
Chinese smartphone makers have once again come under the scanner of Indian agencies for cases of alleged tax evasion. Notices have been issued to Oppo, Vivo India and Xiaomi, finance minister Nirmala Sitharaman informed Rajya Sabha recently.
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MAM | Marketing

Vaani Kapoor becomes the brand ambassador for Noise X-Fit 2 smartwatch
Noise announced that it has onboarded Bollywood actor Vaani Kapoor as the face of its upcoming X-Fit series smartwatches in India and is all set to launch the X-Fit 2 smartwatch in India on 4 August.
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MAM | Marketing
Byju's ropes in Mrinall Dey as VP –Corporate Communications
Edtech major, Byju's has onboarded Mrinall Dey as vice president-Corporate Communications. He announced the development on his LinkedIn page through a post. Dey will be responsible for developing a comprehensive corporate communications plan that will reinforce the company's aims, aspirations, business objectives, and influence.
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MAM | Marketing
Titan Eye+ launches integrated campaign with Ayushmann Khurrana
Titan Eye+ announced the launch of its new integrated campaign featuring Bollywood actor Ayushmann Khurrana. Created by Ogilvy, The campaign "Expert Who Cares" focuses on the consumer's approach to buying eyewear and aims to make them aware of the important aspects of the process.
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MAM | Marketing
Pepperfry appoints Nishant Kumar as vice president & national head of studios
E-commerce furniture and home goods company Pepperfry announced the appointment of Nishant Kumar as the vice president & national head of studios. Kumar will be spearheading the expansion of Pepperfry's studio footprint across the country.
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MAM | Marketing
Gozoop Group wins Spexmojo's social media mandate
Spexmojo Technologies, an online eyewear discovery platform, has awarded a social media mandate to Gozoop Group, following a multi-agency pitch. Through a tech-enabled platform, it enables its customers to discover the best eyewear purchasing options in their neighbourhood.
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Press Releases
» What are the 5 Methods of Selecting Projects?
» Viacom18 takes criminal action against digital piracy
» 8 Daily Writing Habits of Successful Writers
» Kevin Pietersen Talks about the IPL's Final Week
More News From Indian Television
Inox Leisure sees best quarterly performance in Q1 FY23; revenue up by 19 per cent
Inox Leisure on Wednesday announced its first quarter results for financial year 2023. The company reported its best quarterly performance with revenue at Rs 589 crore up by 19 per cent year-on-year (YoY).........Read More...
Madison Media Ultra to handle the traditional and digital media mandate for 88Guru.com
Madison World's unit, Madison Media Ultra, on Monday, has been appointed to handle the traditional and digital media mandate for the client, including TV, print, and digital for 88Guru.com as the media agency of record (AOR)....... Read More...
The Glitch bags digital mandate for OLX Autos
OLX Autos has appointed The Glitch for its digital duties. The digital-first creative agency within the VMLY&R network has won the account through a competitive pitch........Read More...
More News From India
» Plum BodyLovin' brings Ananya Panday on board as brand ambassador
» Riyo Herbs announces Sonakshi Sinha as brand ambassador
Source: FE
» Paytm Q1 results preview: Strong growth momentum in revenue likely to remain, EBITDA margin may improve
» What if IPL cricket match telecast goes free-to-air?
Source: Live Mint
» Italy's communication authority fines Google over gambling advertising
» HDFC Life's latest campaign promotes financial planning for the children's futures

Source: ET Brand Equity

» Pushpa star Allu Arjun undergoes makeover for Sukumar's ad film, see photo
Source: New Indian Express
» Samsung fined $9.8mn for misleading Australian phone ads
Source: ET
» Funding winter hits start-up advertising spend across properties

Source: BS

» Sikh Boy Features in Burberry's New Ad, Internet Applauds Brand for Representation

Source: News18

» Google Alphabet Earnings: Stock climbs over 7% as company reports better-than-expected ad sales

Source: Zee Biz

 
More National News
» AU & NZ ad spends robust despite global economic uncertainty
» Ad of the Day: Nike's four-part Jordan film series draws inspiration from indie shorts
Source: The Drum
» Netflix Is Scrambling to Learn the Ad Business It Long Disdained
» Roku Swings to Second-Quarter Loss on Slower Ad Spending
Source: WSJ
» Black-owned publishers' ad businesses grow due to increase in new advertisers and their investment in content

Source: Digiday

» Health department defends Australian Covid vaccine ads criticised as 'very hard to find'
Source: The Guardian
» Mozilla urges Congress to pass antitrust law in full-page ad
Source: The Hill
» Nielsen unveils ad deduplication tool for YouTube audience measurement
Source: Fierce Video
» Amazon is bucking the online ad trend and just beat out Google and Meta

Source: CNBC

» Hearst Television Names Preman Narayanan VP of Ad Operations & Information Services
Source: TV Technology
» Introducing New Formats For Forbes' Digital Ad Suite
Source: Forbes
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