Click here to View in Browser 10 Aug 2022 Volume 15 Issue No:38   MAM | Marketing GUEST ARTICLE: Four mistakes Indian brands make with promo codes Promo codes—the backbone of partner marketing—are highly powerful marketing tools. When used correctly, they have the potential to attract new customers while also rewarding existing ones for their loyalty. Read More... MAM | Marketing Integrated marketing agency Grapes to handle social media duties for JBL JBL, an American-based audio electronics company owned by HARMAN, has chosen Grapes, a New Delhi-based integrated marketing agency, as its social media partner. The agency won the mandate following a multi-agency pitch. Read More... MAM | Marketing id8 media solutions wins PR mandate for IHOP India id8 media solutions has acquired the Public Relations mandate for American Multinational restaurant chain, IHOP. The mandate involves building and implementing strategic launch campaigns, content intelligence and media & influencer engagement. Read More... MAM | Marketing RD&X network partners with ADDX to strengthen its global footprint A global advertising and marketing transformation startup called RD&X network has partnered with Singapore's ADDX, a provider of financial technology. The collaboration revolves around ReBid, RD&X Network's unified advertising and marketing AI automation platform. Read More... MAM | Marketing Wondrlab India launches Wondrlab Technologies, ropes in Rajesh Ghatge as CEO Wondrlab has launched Wondrlab Technologies to help clients transform their businesses and brands in the dynamically evolving industry 4.0 digital landscape. Rajesh Ghatge joined Wondrlab Technologies as CEO. Read More... MAM | Marketing ISA global CEO conference 2022 focuses on VUCA 2.0 The Indian Society of Advertisers (ISA) is organising the third edition of The ISA Global CEO Conference on 'VUCA 2.0: Transforming Organisations and Brands.' The conference is scheduled for 22 August 2022 at ITC Grand Central, Parel, Mumbai. Read More...   Press Releases » What are the 5 Methods of Selecting Projects? » Viacom18 takes criminal action against digital piracy » 8 Daily Writing Habits of Successful Writers » Kevin Pietersen Talks about the IPL's Final Week More News From Indian Television Prasar Bharati invites applications for 62 e-auctions of vacant MPEG-4 slots Bharti Airtel on Monday reported its first quarter results for the financial year 2023. The company posted revenue of Rs 32,805 crore up by 22.2 per cent year-on-year (YoY). Its India business revenue stood at Rs 23,319 crore up by 23.8 per cent YoY..............Read More... Bharti Airtel Q1 FY23 revenue up by 22.2 per cent; India revenue up by 23.8 per cent Media conglomerate Paramount has announced that film and strong direct-to-consumer (DTC) growth has propelled a 19 per cent rise in revenue to $7.7 million in the second quarter. Paramount+ and Pluto TV continue to drive subscriber and user momentum. ..........Read More... Warner Bros. Discovery posts Q2 net loss of $3.4 mn Media conglomerate Warner Bros. Discovery has announced that second quarter revenues were $9.8 million, a one per cent decrease compared to the prior year quarter. Net loss was $3.4 million and included $2oo4 million of amortisation of intangibles..........Read More... More News From India » Zed Black Agarbatti launches new campaign with brand ambassador MS Dhoni » ON THE SPOT: 'Heineken ad stood out for its simplicity & audacity' Source: FE » Allu Arjun and Samantha Ruth Prabhu are top brand endorsers in South: Hansa report » 'These ads are a deceptive practice': US agency on Tesla's claim Source: ET Brand Equity » Philips sees rise of self-care and DIY trends in grooming » Why rivals in Hyundai mirror are closer than they appear Source: Live Mint » Amitabh Bachchan surprised as he features on hair salon's advertisement board, see pic Source: India TV News » Cos to unleash an Ad blitz this festival season Source: ET » Dish TV Q1 net profit falls 64% to Rs 17.85 crore; revenue down 17% Source: BS » Sikh Boy Features in Burberry's New Ad, Internet Applauds Brand for Representation Source: News18 » Illegal ads promise cure for sexual problems in Kerala Source: New Indian Express   More National News » ASA warns Pretty Little Thing not to sexualize teen models after Alabama Barker ads » Pokemon Go celebrates World Cat Day with 3D billboard in Tokyo Source: The Drum » Advertising Slowdown Spreads Beyond Tech Giants to Hit TV Networks, Publishers » Netflix Is Scrambling to Learn the Ad Business It Long Disdained Source: WSJ » Federal workers are advertising their security clearances on LinkedIn. Agencies say those are 'top secret' for a reason Source: Fortune » As an advertising recession looms, these stocks are best positioned to weather the volatility Source: CNBC » The DOJ is reportedly prepping an antitrust suit against Google over its ad business Source: TC » Vox Media's Ryan Pauley explains how expanding the CRO role beyond ad sales improves ad sales Source: Digiday » Inflation, abortion top campaign ad themes for third month in a row Source: NBC News » Charter's advertising sales unit integrates streaming TV capabilities Source: Fierce Video » How Facebook helped Axios sell for $500 million Source: Vox To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.