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29 Sep 2021 Volume 14 Issue No:24
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MAM | Media And Advertising

 
Mindshare appoints Gopa Menon as digital head, South Asia  
GroupM's flagship agency Mindshare India on Tuesday announced the appointment of Gopa Menon as digital head, South Asia. In this role, Menon will be responsible for managing the agency's full-service digital offerings and help existing and new clients transform their digital processes, digital marketing strategies, brand building, and ROI-driven marketing outcomes, said the statement.  
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MAM | Media And Advertising

 
ICICI Lombard urges customers to track their calories in new campaign  
2021 saw a sea shift of people changing their lifestyles and adopting healthy life choices due to the ongoing pandemic. This gave birth to a new cohort of consumers who are proactive in staying healthy through wellness-oriented products and apps. It is this spirit of a healthy lifestyle that ICICI Lombard has emphasised upon in its new campaign which unveils its new feature 'Cal Scan' on the company's health and wellness app 'IL TakeCare'.  
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MAM | Media And Advertising

 
Dentsu Webchutney bags creative mandate for Blackberrys Menswear  
Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the creative and media duties for the menswear brand Blackberrys. The account was won following a multi-agency pitch. "Blackberrys is an iconic Indian brand that has been innovating in menswear for decades," said Dentsu Webchutney CEO Gautam Reghunath.  
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MAM | Media And Advertising

 
Impresario appoints Roshni Kavinam as national creative head  
Impresario Handmade Restaurants (IHR) on Tuesday announced the appointment of Roshni Kavina as its national creative head. In this role, She will oversee all daily communications and engagements along with launches and will work closely with the respective teams in developing and streamlining all brands further across Impresario towards further consumer love and growth, said the company in a statement.  
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MAM | Marketing

 
Acko extends partnership with Chennaiyin FC as associate sponsors  
Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) has extended its association with digital insurer Acko General Insurance as an associate sponsor on a multi-year deal. CFC and Acko shared a fruitful association after joining hands for the first time in the 2020/21 season of the football league.  
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MAM | Marketing

 
Plum bolsters leadership team with two new appointments  
Beauty brand Plum has bolstered its leadership team as it plans to deepen its omnichannel network across geographies, expand its product offering across newer segments and drive business transformation. The company has brought on board Shivani Behl as chief marketing officer and Gaurav Sarda as chief financial officer.  
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Press Releases
» Republic Media Network organises its first-ever Social Media Summit
» PTC Punjabi launches new show 'Jurm Te Jazbaat'
» News18 Lokmat impact on the roads of Maharashtra
» Zee Ganga begins its new journey with superstar Nirahua in Varanasi
More News From Indian Television
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MTV launches 'Memory Karaoke' to help people with Alzheimer's
MTV in collaboration with Ogilvy has launched 'Memory Karaoke' - an initiative to help those living with early Alzheimer's cope with memory loss. Emphasising how forgetting isn't funny, 'Memory Karaoke' will feature four foot-tapping songs based on commonly forgotten information by those in the early stages of Alzheimer's................ Read More...
 
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US drama Bridgerton is Netflix's most popular show globally
Eight-part romantic drama 'Bridgerton' has trumped all shows to emerge as the most popular shows on Netflix, said co-chief executive Ted Sarandos on Monday, as he gave a sneak-peek into the streaming platform's most popular shows. "We're trying to be more transparent with talent, and with the market................. Read More...
 
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Times Network to launch ET Now Swadesh on 4 October
Times Network is set to launch its Hindi business news channel ET Now Swadesh on 4 October. The network has launched a promo film for the new channel on its newly created YouTube page. The news broadcaster has unveiled a logo and tagline 'Badho Desh Ke Sath.'............. Read More...
 
More News From India
     
»   How are brands monitoring their PR Metrics?
»   Sania Mirza shares her travel diaries as the 'India Explorer' for Booking.com
    Source: ET Brand Equity
»   dentsuMB wins mainline advertising mandate for TVS Raider in India
»   MiArcus signs Kareena Kapoor Khan as brand ambassador
    Source: Financial Express
»   Logistics operators raise pay, enlist robots to meet holiday demand
    Source: Livemint
»   Facebook warns it is 'underreporting' iOS ad results amid Apple privacy changes
    Source: ET Telecom
»   Navi Mumbai: Pro-Hindu group protests against ad outside clothing brand showroom
    Source: Indian Express
»   Salman Khan's Niece Alizeh Agnihotri Looks Stunning in New Pics From Ad
    Source: News18
»   Zomato reacts to trolling over Hrithik Roshan and Katrina Kaif's viral ads
    Source: india Today
»   Researchers say FB interfering with their tools to study News Feed
    Source: BS
»   Hrithik Roshan turns poetic for new Pristyn Care ad, says 'har surgery mein care le aaye'!
    Source: Zee News
     
More National News
     
»   The Washington Post debuts ad-buying network Zeus Prime
»   Rihanna revolutionizes fashion with Savage x Fenty Amazon Prime show
    Source: The Drum
»   Long Before Winning Big at the Emmys, 'Ted Lasso' Got Its Start as an NBC Sports Promo
    Source: Variety
»   'Off the scale': film studios launch post-Covid marketing blitz
    Source: The Guardian
»   U.S. Chamber Targets Five Democrats It Previously Endorsed in New Ad Campaign
    Source: WSJ
»   Tom Brady gets 'bready' for football season in hilarious Subway ad
    Source: Fox Business
»   Youngkin ties McAuliffe to rising crime rates in new ads
    Source: The Hill
»   Advertising in the age of COVID: Bay Area startups still vie to be king of the billboard
    Source: Fortune
»   Pluto TV to launch in Italy, with Sky as ad sales partner
    Source: Broadband TV News
»   Identifying Mobile Ad Fraud Doesn't Have To Be Painful
    Source: Forbes
     
 
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