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28 Sep 2021 |
Volume 14 Issue No:23 |
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MAM | Media And Advertising |
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This Daughters' Day, Stayfree urges families to break taboos around periods |
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India still lags behind when it comes to holding conversations about menstrual periods. According to Unicef, nearly 71 per cent of adolescent girls have no idea about periods even today. In most homes, mothers usually are the primary source of information for young girls, while fathers somehow are never a part of this crucial conversation with their daughters. |
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MAM | Marketing |
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16 per cent urban Indians currently own cryptocurrency: Kantar study |
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The sentiment around cryptocurrency in India and the world over is volatile, with tweets or news around cryptocurrency seen to have an immediate effect on it. As per a recently concluded study by Kantar, it is learned that while 83 per cent of urban Indians are aware of cryptocurrency, the ownership is at a healthy 16 per cent for a product that has gained traction only recently. |
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MAM | Marketing |
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Sunil Kataria re-elected as chairman of Indian Society of Advertisers |
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The newly elected executive council of the Indian Society of Advertisers (ISA) has re-elected Godrej Consumer Products Ltd (GCPL), CEO- India, and SAARC Sunil Kataria as chairman of the body. He was re-elected for the sixth consecutive term.
"Kataria has led the Society over the past five years to greater heights garnering support from the fellow executive council members, the ISA members, and other industry bodies," said the association in a statement. |
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MAM | Marketing |
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WK Life to open manufacturing unit in India |
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London-based Gen Z brand WK Life has announced to launch a manufacturing unit for high-end electronic goods in Northern India by the end of this year. The company intends to manufacture 30 percent of its products in India which boasts a skilled and disciplined workforce, low cost of manpower, and strong technical and engineering capabilities, it said in a statement on Monday. |
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MAM | Media And Advertising |
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WATConsult bags expanded mandate for India Circus |
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Hybrid digital agency from dentsu India, WATConsult (An Isobar Company) has won the expanded mandate for end-to-end commerce duties of India Circus.
As per the expanded mandate, the agency will manage India Circus' e-commerce marketplace strategy and execution in addition to the existing D2C performance marketing duties. |
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MAM | Marketing |
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The new Škoda Kushaq ad urges to choose what really matters |
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Car brand Škoda Auto India has unveiled an integrated ad campaign to promote its new offering, Škoda Kushaq.
Conceptualised and executed by its creative partner Publicis India, the campaign highlights the unique advantages that come with the car and rides on the idea of how choosing what really matters makes a difference in one's life. |
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MAM | Media And Advertising |
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Dr Vaidya's appoints Mullen Lintas as its creative partner |
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Dr Vaidya's, a brand from the house of RP-Sanjiv Goenka (RPSG) Group has awarded its creative mandate to Mullen Lintas.
The agency will be responsible for crafting the brand's strategy and communications as it starts afresh post its acquisition by the RPSG Group last year. |
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More News From Indian Television |
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| Rajaraman Sundaram appointed as business head of Colors Tamil |
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| Viacom18 has announced the appointment of Rajaraman Sundaram as Colors Tamil business head.
In his new role, Rajaraman will be responsible for scaling up the overall business strategy and invigorating the operations of the channel. He will be reporting to Viacom18 head of regional entertainment (Bangla, Odia, Tamil and Gujarati clusters) Rajesh Iyer............... Read More... |
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| OTTs to benefit from the availability of price-discovery platform as cinemas reopen |
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| As many as 15 Bollywood movie release dates were announced within 24 hours of the news of cinema theatres reopening in Maharashtra on 22 October. These include the much-awaited titles such as 'Sooryavanshi', 'Bunty aur Babli 2', 'Satyamev Jayate 2', '83', 'Jersey', 'Tadap', 'Chandigarh Kare Aashiqui', 'Pushpa', 'No Means No', and 'Bhavai' in 2021 and more for the next year............... Read More... |
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| Mirchi launches new show 'Sunday Suspense Hindi' |
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| Music and entertainment company Mirchi has launched its new show "Mirchi Sunday Suspense Hindi." The radio show presents dramatic readings from Indian literature across suspense, crime, horror genres and it airs every Sunday between 3 p.m and 4 p.m on Radio Mirchi............. Read More... |
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