|
|
|
|
|
|
|
|
MAM | Media And Advertising |
|
|
Battle of the boxers: ASCI dismisses Amul Macho's complaint against Lux Cozi |
|
|
Lux Cozi has won the legal battle against Amul Macho regarding its latest advertisement starring actor Varun Dhawan. In a significant ruling, the Advertising Standards Council of India (ASCI) has overruled the complaint filed by the rival innerwear brand stating that there was no similarity between the two ads in terms of concept and executional elements. |
|
|
Read More... |
|
|
|
|
|
|
|
|
|
|
|
MAM | Media And Advertising |
|
|
Ford India MD Anurag Mehrotra to step down by month-end |
|
|
American auto major Ford has announced a change at the helm of affairs in India, weeks after declaring the stoppage of local manufacturing in the country. The company informed that Ford India president and managing director Anurag Mehrotra has put in his papers and will step down from his post by the end of September. |
|
|
Read More... |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
MAM | Marketing |
|
|
HUL leads advertiser's tally in week 37: Barc |
|
|
FMCG major Hindustan Lever Ltd (HUL) led the top-ten advertisers list in Barc week 37 (11 – 17 September) with total ad volumes of 4718.72. Reckitt Benckiser (India) Ltd was a close second at 4028.89 ('000s). Cadbury India stood third at 944.54.
Brooke Bond Lipton India, ITC Ltd, Godrej Consumer Products, Colgate Palmolive India, Amazon Online India, Procter and Gamble, and GCMMF followed at the remaining seven positions in that order. |
|
|
Read More... |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
MAM | Marketing |
|
|
Fi walks the talk on smart ways to save money |
|
|
Online banking platform Fi has launched its latest campaign during the Indian Premier League (IPL) season with a difference. With disruptive thinking being at the core of startups like Fi, the neobank has come up with a fresh take on the conventional television commercial.
The campaign urging users to 'save smart' is a set of PowerPoint (PPT) presentations that air as ads that break the clutter. |
|
|
Read More... |
|
|
|
|
|
|
|
|
|
|