Click here to View in Browser
27 Sep 2021 Volume 14 Issue No:22
adlinx-logo.png
bpcl.jpg?itok=9mYgKKNP

MAM | Media And Advertising

 
Battle of the boxers: ASCI dismisses Amul Macho's complaint against Lux Cozi  
Lux Cozi has won the legal battle against Amul Macho regarding its latest advertisement starring actor Varun Dhawan. In a significant ruling, the Advertising Standards Council of India (ASCI) has overruled the complaint filed by the rival innerwear brand stating that there was no similarity between the two ads in terms of concept and executional elements.  
Read More...  
mpl.jpg?itok=Jqx9fAsB

MAM | Media And Advertising

 
Ford India MD Anurag Mehrotra to step down by month-end  
American auto major Ford has announced a change at the helm of affairs in India, weeks after declaring the stoppage of local manufacturing in the country. The company informed that Ford India president and managing director Anurag Mehrotra has put in his papers and will step down from his post by the end of September.  
Read More...  
photogrid_plus_1626768081101.jpg?itok=RT2vymFT

MAM | Media And Advertising

 
Havas Creative Group India names Debpriyo Bhattacherjee as EVP & Planning head-north  
Havas Creative Group India has appointed Debopriyo (Debo) Bhattacherjee as EVP & planning Head – North effective immediately. In his new role, Bhattacherjee will be responsible for providing strategic guidance to Havas Creative with a special focus on all brands of Reckitt and a portfolio of brands from the Dabur stable.  
Read More...  
photogrid_plus_1626776729201.jpg?itok=O9qvUVgk

MAM | Marketing

 
GUEST COLUMN: Why do companies need to be more consumer-centric than brand-centric?  
Experts and professionals have long debated the merits of customer-centricity versus brand-centricity. I have to say that it's not one against the other; instead, both complement each other. With the fast-changing business landscape, the tenets of marketing and brand value have evolved equally fast.  
Read More...  
2.jpg?itok=5RRlVcIb

MAM | Marketing

 
HUL leads advertiser's tally in week 37: Barc  
FMCG major Hindustan Lever Ltd (HUL) led the top-ten advertisers list in Barc week 37 (11 – 17 September) with total ad volumes of 4718.72. Reckitt Benckiser (India) Ltd was a close second at 4028.89 ('000s). Cadbury India stood third at 944.54. Brooke Bond Lipton India, ITC Ltd, Godrej Consumer Products, Colgate Palmolive India, Amazon Online India, Procter and Gamble, and GCMMF followed at the remaining seven positions in that order.  
Read More...  
2.jpg?itok=5RRlVcIb

MAM | Marketing

 
GUEST COLUMN: Digital marketing strategies to prepare for the festive season  
If a year is like a film, then the festive season is the climax scene of the year! Consumers are all set to fill their online shopping carts with amazing offers this festive season. According to the consumer synopsis, the year 2021 will record a large number of traction from the non-metro sectors.  
Read More...  
2.jpg?itok=5RRlVcIb

MAM | Marketing

 
Fi walks the talk on smart ways to save money  
Online banking platform Fi has launched its latest campaign during the Indian Premier League (IPL) season with a difference. With disruptive thinking being at the core of startups like Fi, the neobank has come up with a fresh take on the conventional television commercial. The campaign urging users to 'save smart' is a set of PowerPoint (PPT) presentations that air as ads that break the clutter.  
Read More...  
   
 
Press Releases
» Zee Ganga begins its new journey with superstar Nirahua in Varanasi
» Zee Hindustan concludes 'Udaan: Dare to Dream' event
» SAP, TV9 Network join hands to empower and celebrate India's SMEs
» News18 Assam-North East launches 'Rising Sports: Shining Northeast' campaign
More News From Indian Television
ccr.jpg?itok=xdzUdvyf
hoichoi to double spending on content, announces 20 new shows
The Bengali OTT platform hoichoi has bolstered its content library with as many as 20 new shows as it marked its fifth year in the streaming space.............. Read More...
 
trai-800.jpg?itok=ma2BrpJW
Fox Entertainment launches Unscripted Format Fund to identify IP for global market
Fox Entertainment and in-house studio Fox Alternative Entertainment launched an international unscripted format fund to look for Intellectual Property (IP) for the global marketplace.............. Read More...
 
photogrid_plus_1630044117170.jpg?itok=mjxRy6Xq
TV ad volumes saw 17 per cent growth in August: Barc data
TV ad volumes saw 17 per cent growth in August as compared to the previous month, according to the Broadcast Audience Research Council (Barc) India data. The month recorded the highest ad volumes on TV since the second lockdown in April with 158 million seconds............ Read More...
 
More News From India
     
»   How are brands monitoring their PR Metrics?
»   Sania Mirza shares her travel diaries as the 'India Explorer' for Booking.com
    Source: ET Brand Equity
»   dentsuMB wins mainline advertising mandate for TVS Raider in India
»   MiArcus signs Kareena Kapoor Khan as brand ambassador
    Source: Financial Express
»   Logistics operators raise pay, enlist robots to meet holiday demand
    Source: Livemint
»   Facebook warns it is 'underreporting' iOS ad results amid Apple privacy changes
    Source: ET Telecom
»   Navi Mumbai: Pro-Hindu group protests against ad outside clothing brand showroom
    Source: Indian Express
»   Salman Khan's Niece Alizeh Agnihotri Looks Stunning in New Pics From Ad
    Source: News18
»   Zomato reacts to trolling over Hrithik Roshan and Katrina Kaif's viral ads
    Source: india Today
»   Researchers say FB interfering with their tools to study News Feed
    Source: BS
»   Hrithik Roshan turns poetic for new Pristyn Care ad, says 'har surgery mein care le aaye'!
    Source: Zee News
     
More National News
     
»   The Washington Post debuts ad-buying network Zeus Prime
»   Rihanna revolutionizes fashion with Savage x Fenty Amazon Prime show
    Source: The Drum
»   Long Before Winning Big at the Emmys, 'Ted Lasso' Got Its Start as an NBC Sports Promo
    Source: Variety
»   'Off the scale': film studios launch post-Covid marketing blitz
    Source: The Guardian
»   U.S. Chamber Targets Five Democrats It Previously Endorsed in New Ad Campaign
    Source: WSJ
»   Tom Brady gets 'bready' for football season in hilarious Subway ad
    Source: Fox Business
»   Youngkin ties McAuliffe to rising crime rates in new ads
    Source: The Hill
»   Advertising in the age of COVID: Bay Area startups still vie to be king of the billboard
    Source: Fortune
»   Pluto TV to launch in Italy, with Sky as ad sales partner
    Source: Broadband TV News
»   Identifying Mobile Ad Fraud Doesn't Have To Be Painful
    Source: Forbes
     
 
fb.png ins.png ld.png tw.png
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.