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24 Sep 2021 Volume 14 Issue No:21
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MAM | Marketing

 
Brands turn to sustainable practices, as consumers call for climate action  
Consumers today expect brands to take responsibility towards following sustainable practices, while being more aware of their choices. And they expect action, not just empty promises on sustainability, according to a recent BBC Global News study which revealed that 80 per cent of consumers in the Asia Pacific region agree that demonstrating a commitment to sustainability adds value to the brand.  
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MAM | Marketing

 
CoinSwitch's latest campaign is a take on disclaimers in finance ads  
Cryptocurrency investment platform CoinSwitch Kuber has launched a two-film campaign during the IPL cricket season. Conceptualised by The Script Room, the campaign aims to create a positive awareness around Bitcoin, while positioning the crypto platform as a premier crypto trading platform and a thought leader in the category.  
Read More...  
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MAM | Media And Advertising

 
Madhav Sheth elevated to lead realme brand expansion in Latin America  
Chinese smartphone brand realme has elevated its vice president (VP) and India and Europe CEO Madhav Sheth to spearhead the company's business operations in the Latin America region. Under the new designation of realme VP and India, Europe and Latin America CEO, Sheth will lead the product, marketing, brand-building, and sales functions in these regions, the company said in a statement on Thursday.  
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MAM | Media And Advertising

 
Gozoop appoints Yash Bendkhale as creative director  
Digital-first agency Gozoop has announced the appointment of Yash Bendkhale as creative director. He will be heading the art team & co-leading the production team with creative director Aadheeraj Krishna and will report to VP of national operations Premkumar Iyer, said the company.  
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MAM | Marketing

 
Rajiv Gopinath named chief product & solutions officer at Publicis Groupe  
Publicis Media Services has bolstered its leadership team and elevated Rajiv Gopinath to the position of chief product and solutions officer. The company has also promoted Ajit Gurnani to chief growth officer, media services. Gopinath steps up as a chief product and solutions officer from being a chief client officer at Starcom, where he has been instrumental in building strategic functions and upscaling the business.  
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MAM | Marketing

 
CoinDCX launches crypto learning module in sign language  
CoinDCX has introduced a free for all learning module in sign language on the occasion of International Sign Language Day, which is celebrated every year on 23 September. The content focuses on blockchain and cryptocurrency for the differently-abled community on its crypto education learning portal - DCX Learn.  
Read More...  
   
 
Press Releases
» Zee Ganga begins its new journey with superstar Nirahua in Varanasi
» Zee Hindustan concludes 'Udaan: Dare to Dream' event
» SAP, TV9 Network join hands to empower and celebrate India's SMEs
» News18 Assam-North East launches 'Rising Sports: Shining Northeast' campaign
More News From Indian Television
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The whys and wherefores of the Zeel-SPNI merger proposal
After days of conjectures fueled by boardroom battles, Zee Entertainment Enterprises Ltd (Zeel) pulled off a tour de force early on Wednesday announcing the company's plans for a mega-merger with arch-rival Sony Pictures Networks India (SPNI)............. Read More...
 
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Viacom18 Studios, Dharma Productions ink four-film distribution deal
Viacom18 Studios on Wednesday announced its partnership with Dharma Productions on four Hindi films meant for theatrical, broadcast, and streaming distribution. The titles which are part of this deal are in various stages of production and are expected to release over the next 18- 24 months............ Read More...
 
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Government names K Rajaram as new telecom secretary
The central government has appointed K Rajaram as the new telecom secretary, according to a report by Economic Times. Rajaram is a Tamil Nadu cadre 1989-batch Indian Administrative Service (IAS) officer, currently working as an additional secretary in the Department of Economic Affairs (DEA). He takes over the role of telecom secretary as his predecessor Anshu Prakash retires on 30 September........... Read More...
 
More News From India
     
»   ASCI launches Advertising Advice service
»   Ranveer Singh shows aggressive dedication for Big Muscles Nutrition
»   WhatsApp goes the Snapchat way through 'View Once' feature
    Source: ET Brand Equity
»   dentsuMB wins mainline advertising mandate for TVS Raider in India
»   MiArcus signs Kareena Kapoor Khan as brand ambassador
    Source: Financial Express
»   Ad man Sajan Raj Kurup acquires Rolling Stone India, Man's World India publisher
    Source: Livemint
»   Facebook warns it is 'underreporting' iOS ad results amid Apple privacy changes
    Source: ET Telecom
»   Shanaya Kapoor makes her acting debut with an ad, fan asks, 'Why is she so Ananya?'
    Source: Indian Express
»   Salman Khan's Niece Alizeh Agnihotri Looks Stunning in New Pics From Ad
    Source: News18
»   Zomato reacts to trolling over Hrithik Roshan and Katrina Kaif's viral ads
    Source: india Today
»   Researchers say FB interfering with their tools to study News Feed
    Source: BS
»   Hrithik Roshan turns poetic for new Pristyn Care ad, says 'har surgery mein care le aaye'!
    Source: Zee News
     
More National News
     
»   The Washington Post debuts ad-buying network Zeus Prime
»   Rihanna revolutionizes fashion with Savage x Fenty Amazon Prime show
    Source: The Drum
»   Identifying Mobile Ad Fraud Doesn't Have To Be Painful
    Source: Forbes
»   Welsh government launches smacking ban ad campaign before law change
    Source: The Guardian
»   U.S. Chamber Targets Five Democrats It Previously Endorsed in New Ad Campaign
    Source: WSJ
»   Tom Brady gets 'bready' for football season in hilarious Subway ad
    Source: Fox Business
»   Youngkin ties McAuliffe to rising crime rates in new ads
    Source: The Hill
»   Save $8 on an ad-free Paramount Plus and Showtime bundle for $13
    Source: CNet
»   Advertising in the age of COVID: Bay Area startups still vie to be king of the billboard
    Source: Fortune
»   Pluto TV to launch in Italy, with Sky as ad sales partner
    Source: Broadband TV News
»   Why intentional ad creative is more important than ever
    Source: VB
     
 
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