Indiantelevision.com's The Ad Linx Reporter dated 23 Sep 2021 - Global and Indian advertising news, information and data at your fingertips

23 Sep 2021

Volume 14 Issue No:20


	MAM \| Marketing
	Connected consumers in India plan to spend 42% more than last year: InMobi
	Indians are all set to welcome the festive season with a larger online shopping budget compared to last year, despite the initial few tough months this year. Almost 68 per cent of the respondents plan to shop online this festive season.
	Read More...


	MAM \| Marketing
	Wavemaker bolsters leadership team with two new appointments
	Wavemaker has announced the appointment of Shipra Roy as its new global chief people, inclusion and culture officer and Helen Price as global chief investment officer. Both will be based in London and join CEO Toby Jenner's global leadership team, said the company.
	Read More...

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	MAM \| Media And Advertising
	Sugar Cosmetics launches #BoldAndFree campaign featuring Taapsee Pannu
	Beauty brand Sugar Cosmetics on Wednesday launched its latest campaign called #BoldAndFree featuring Bollywood actor Taapsee Pannu. The brand campaign is off to an aggressive start with both simultaneous launches on television, print and OOH.
	Read More...

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	MAM \| Marketing
	Bosch's latest campaign takes the struggle out of drying clothes
	German home appliances company Bosch on Wednesday launched a digital campaign titled 'Zero Effort, 100% Drying'. Highlighting the benefits of the brand's automatic dryers, the quirky campaign shows how basic household chores like drying can be automated and made easier.
	Read More...


	MAM \| Media And Advertising
	dentsuMB bags mainline advertising mandate for TVS Raider in India
	dentsuMB, the integrated creative agency from dentsu India, has bagged the mainline advertising mandate for the newly launched TVS Raider. As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider - the newest 125cc motorcycle launch from TVS Motor Company.- in India, said the statement.
	Read More...


	MAM \| Media And Advertising
	The Mavericks wins communications mandate for Ultraviolette
	PR firm The Mavericks India has won the national communications mandate of the electric mobility brand Ultraviolette. As part of the engagement, the agency will provide integrated communications and end-to-end campaign planning and execution across all media platforms, and overall strategic counsel for the brand.
	Read More...

Press Releases

»	Zee Hindustan concludes 'Udaan: Dare to Dream' event
»	SAP, TV9 Network join hands to empower and celebrate India's SMEs
»	News18 Assam-North East launches 'Rising Sports: Shining Northeast' campaign
»	News18 HSM's 'Hindi Ke Samrat' contest receives overwhelming response


	More News From Indian Television

Zeel board approves merger proposal with SPNI

There was speculation that the investor action against the promoter family at Zee Entertainment Enterprises would force the board to take some action. And it has: early this morning Zeel announced that the board has approved a merger proposal between Sony Pictures Networks India (SPNI) and India's largest troubled media entity............ Read More...

Neilsen announces 'Impressions-First Initiative' for cross-platform measurement

Nielsen has announced that it will take the lead on an "Impressions First Initiative" to support an industry-wide move to impression-based buying and selling in local markets across the US. The move to impressions will occur in conjunction with the integration of broadband-only (BBO) homes into Nielsen's local measurement metrics in January 2022........... Read More...

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I&B minister Anurag Thakur meets Netflix chief Reed Hastings

Minister of information and broadcasting Anurag Thakur met with Netflix co-founder and chief executive officer Reed Hastings for a discussion on Tuesday. Thakur presented Hastings with a copy of the holy book Bhagvad Gita during the meeting.......... Read More...

More News From India


»		ASCI launches Advertising Advice service
»		Ranveer Singh shows aggressive dedication for Big Muscles Nutrition
»		WhatsApp goes the Snapchat way through 'View Once' feature
		Source: ET Brand Equity
»		dentsuMB wins mainline advertising mandate for TVS Raider in India
»		MiArcus signs Kareena Kapoor Khan as brand ambassador
		Source: Financial Express
»		Ad man Sajan Raj Kurup acquires Rolling Stone India, Man's World India publisher
		Source: Livemint
»		Facebook warns it is 'underreporting' iOS ad results amid Apple privacy changes
		Source: ET Telecom
»		Shanaya Kapoor makes her acting debut with an ad, fan asks, 'Why is she so Ananya?'
		Source: Indian Express
»		Salman Khan's Niece Alizeh Agnihotri Looks Stunning in New Pics From Ad
		Source: News18
»		Zomato reacts to trolling over Hrithik Roshan and Katrina Kaif's viral ads
		Source: india Today
»		Researchers say FB interfering with their tools to study News Feed
		Source: BS
»		Hrithik Roshan turns poetic for new Pristyn Care ad, says 'har surgery mein care le aaye'!
		Source: Zee News

More National News


»		The Washington Post debuts ad-buying network Zeus Prime
»		Rihanna revolutionizes fashion with Savage x Fenty Amazon Prime show
		Source: The Drum
»		Identifying Mobile Ad Fraud Doesn't Have To Be Painful
		Source: Forbes
»		Welsh government launches smacking ban ad campaign before law change
		Source: The Guardian
»		U.S. Chamber Targets Five Democrats It Previously Endorsed in New Ad Campaign
		Source: WSJ
»		Tom Brady gets 'bready' for football season in hilarious Subway ad
		Source: Fox Business
»		Youngkin ties McAuliffe to rising crime rates in new ads
		Source: The Hill
»		Save $8 on an ad-free Paramount Plus and Showtime bundle for $13
		Source: CNet
»		Advertising in the age of COVID: Bay Area startups still vie to be king of the billboard
		Source: Fortune
»		Pluto TV to launch in Italy, with Sky as ad sales partner
		Source: Broadband TV News
»		Why intentional ad creative is more important than ever
		Source: VB

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